"Podium this year looked at the interface of industry and art, posing 
provocative questions about the marketplace and the moving image to 
panels of nominally polarised speakers from the art world. In Cheap and 
Cheerful — Creative Industry or Cultural Exploitation?, economist Arjo 
Klamers (Erasmus University, Rotterdam) argued that we are moving away 
from an economy based on commodities to one based on imagination, on 
ethereal concepts, and that it is therefore difficult to attribute value 
to work which, in a post-industrial landscape, deals with intangibles 
such as ideas. Artists’ interaction with the ‘societal sphere’, in his 
economic model, is drawn from their relationships with peers and 
‘family’, in their oikos (family) sphere, and less so the market."

http://lux.org.uk/blog/internationale-kurzfilmtage-oberhausen-2011
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