They're Here: Olympics "Brand Police" Are A Real Thing By Lowe Counsel.
Londoners beware: Right now an army of special police are somewhere, anywhere arming themselves with citations and tickets to distribute to the legions of would-be guerilla marketers and brands attempting any “ambush marketing” or illegally associating themselves with the Olympics organization. No, this is not a poorly thought up piece of science fiction; this is a real development in the ongoing, dubious practices coming from within the London Olympics ranks. It’s all a bit “1984” in it’s scope, and the absurdity of it all seemingly reminded us of the upcoming, doom-laden, "big brother's of branding" sci-fi thriller, Branded: But if you’re thinking this “Brand Police” idea is some flimsy volunteer organization of flat foots, you’re dead wrong: this is the law. Thanks to a little thing called the London Olympic Act 2006, which was blessed by the British Parliament, the purple-capped officers can give offenders fines upwards of £20,000 per offense. http://www.lowecounsel.com/blog/2012/07/theyre-here-olympics-brand-police-are-real-thing _______________________________________________ NetBehaviour mailing list [email protected] http://www.netbehaviour.org/mailman/listinfo/netbehaviour
