"In short, LOCOG is powerless to solve the problem of unofficial brands subtly aligning themselves with the Games – the hurdle being that it is impossible to protect every single phrase, or themed marketing approach, that could remotely be associated with sports. With the breadth and variety of that subject area in mind, LOCOG should be acknowledged for making every effort to protect its sponsors, and – by extension – the stream of private funding into the event that Londoners demanded after their city was chosen to host it."
http://www.cpaglobal.com/newlegalreview/5283/the_olympic_struggle_to_guard_ _______________________________________________ NetBehaviour mailing list [email protected] http://www.netbehaviour.org/mailman/listinfo/netbehaviour
