I wrote a review of an online performance staged during Transmediale this year. 
Here is an excerpt and link:

"It is important to note that this is part of a larger trend, a move from 
active performances of identity, to identities assembled through unconscious 
passive data retrieval systems. In recent years, we’re taking the time to 
describe ourselves less, and allowing the systems we use to characterize us 
based on our actions more. Through tracking us, these systems learn about us, 
and fill in the blanks automatically."

The Unconscious Performance of Identity: A Review of Johannes P. Osterhoff’s 
“Google”
http://rhizome.org/editorial/2012/aug/22/unconscious-performance-identity-review-johannes-p/

Best,

//
Owen Mundy
http://owenmundy.com
http://givememydata.com




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