No More Poodles II: Bogue versus Vogue.

By Ben Watson

In the second installment of his music column, Ben Watson wages a war of 
social being against the hip priests of consensus reality.

Just what it is that makes things vogue? When you're young and ignorant, 
vogue is all you're offered, and you perforce make do with that - until 
you've burrowed your own way into that festering midden called culture. 
A select few among the older and more knowledgeable finally gain the 
power to make vogues, or at least to jump on Zeitgeists which seem 
mysteriously to arrive from nowhere. What's vogue must titillate with 
the unknown and pullulate with danger, though it must also confirm 
existing institutions and flatter acknowledged expertise. So I'd cite as 
‘vogue' the John Latham revival, which has everyone from David Toop to 
Stewart Home and Lol Coxhill and Ulli Freer ‘celebrating' the work of 
the artist who burned books back in the '60s. What's the opposite of 
vogue? What I like, which I'll call bogue. Bogue is casting off 
precedent, and doing what you have to. As I put it in an episode of Late 
Lunch With Out To Lunch called ‘Output' (Resonance FM, 8 December 2009): 
‘Pertinent art is the necessary output of a particular set-up, not some 
arbitrary clown drawn on black velvet with a great swanky signature 
beneath'. This could serve as a manifesto of bogue. What made punk 
fantastic was that its bouleversement of value made everyone face with 
sober senses what the entertainment industry was actually giving us; its 
theoretical inputs were put to work, not worn as badges of cool.

http://www.metamute.org/editorial/mute-music/no-more-poodles-ii-bogue-versus-vogue


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