Personally, I suggest a revision around questions such as ethics, deontological 
code, professionalism, permission and authority in curatorial models and 
participatory practices in art, science and technology. Regarding the curating 
model used in the exhibition Digital Analogue:  this is not what I do, this is 
not my curatorial line, this is not my work, and this is not curated by me. 
Actually, the participatory models of curating new media art have created new 
structures where to engage curators, theorist and artists in a hybrid form of 
exhibition, workshop, and live performance. Models that are constantly against 
the mainstream and the policies of power supported by authority and based 
within the ego of the artists: elitism and paternalism. Another point to 
consider is that the exhibition Digital Analogue has a lack of investigation, 
the research is weak,  doesn’t achieve the standards of the experienced d.i.y. 
artists, the art electronic avant-garde
 and the art –science –  technology experts, curators and artists. There is a 
lack of coherence, strength and unity. Although is a very good local exhibition 
and a potential project for the future, it is a very paternalist project, too.  
Tired, exhausted and discomforted to defend machismo, it is criticized works 
like this. 
Once surpassed the borders of curatorial mainstream inside the whitecube, those 
who work worldly local and with deep meaning for life and social contribution, 
are hard-working and developing networks with very low budgets and financial 
support. Art inside the whitecube is now out of the center of action, operating 
in labs, blackboxes and within the experiences of life.  So, following it can 
be said that the exhibition has not gone so good. There is lack of 
professionalism and it deceives. 

Moreover, I must say that a few years ago, in 2011, I wrote an investigation 
project entitled Language Code. In collaboration with CED – MACBA Museum of 
Contemporary Art Barcelona, I studied the relat ions of conceptual art and code 
art. I did a similar work as Thomas Dreher does. Once the research was 
finished, I asked permission to international artists, local artists from 
Barcelona, activists and other theorists, curators and producers to work in a 
public presentation of the Project. The event was one week and hold in 
Conservas, an underground lab in Barcelona. I was trying to break conventional 
models of exhibition. It was a workshop, a seminar, an exhibition and a live 
event with screenings and performance. It also engaged the audiences to 
participate to create a language artwork based in cut-up projects. Jorn Ebner, 
Michael Kargl, Roy Ascott, John Angel were presented in Language Code 
exhibition among a total number of 20 artist more. Part of my
 research project Language Code has been presented in MAC Museum of 
Contemporary Art Bogota. According methodologies of curating, there is a new 
curatorial role based in appropriation. It creates new exhibition strategies. 
Taking art ists’ works without permission or non-demanding artist participation 
is changing the administrative model of exhibition. Contracts, infrastructure 
and participation offer a new possibility to engage creation and hopefully 
create more opportunities for emergent and youth talented unnamed artists.


Regarding the content of the exhibition, there are 6 artists exhibiting 
physical artworks, 3 local artists and 3 international artists. There are no 
women. The use of big mainstream artists’ names is trying to attract 
expectations, a suggestive intention, when is in reality a screening loop.  
There is an excellent point and is the fact that the exhibition offers help and 
support to local artist to be contextualized in international frameworks. In 
general, local emergent talented artists from Colombia are not well represented 
in their own art circuit, neither in the international art scene. This is part 
of the post-colonial history. Although this, there is a lack and a very 
disappointed participation of the real pioneers of new media from Colombia. 
Pedro Soler states “A pair of my favorite South American pioneers: Juan Downey 
(from Chile, pioneer of video and interactive art, co-editor of Radical 
Software) and Jacqueline Nova, the first
 electroacoustic music composer in Colombi a. Both artists lived much of their 
lives in the north (Juan in NYC and Jacqueline in Paris). However, they are 
both dead”. The title of the exhibition "Pioneers" does not correspond to the 
achieved goals. It cannot be said that is a pioneer’s exhibition. This is not 
the case. There are specialized media art historians that will recognize that 
this is wick and a misunderstanding. “Edward Shanken comes to mind. And in my 
own University, historian Charissa Terrranova” says Roger Malina. 

There is a no women artists; pioneers or not, too. Marc Garret indicates some 
“Sarah Cook, Alison Craighead, Donna Haraway, Sadie Plant, Vera Molnar, Steina 
Vasulka, Joan Jonas, Marisa Olson, Pauline Oliveros, Christiane Paul, Laurie 
Anderson, Josephine Bosma, Ada Lovelace, Judith Butler, Olia Lialina, Natalie 
Jeremijenko, Coco Fusco, Ghislaine Boddington, Guerilla Girls, Ilze Black, 
Larisa Blazic, Daphne Dragona, Mia Makela, Sanja Ivekovic, Eva and Franco 
Mattes, Joasia Krysa, Valie Export, Charlotte Moorman, Lygia Clark, Yoko Ono, 
E.Valldosera, La Turbo Avedon, Fabi Borges, Alejandra Perez, Eleonora Oreggia, 
Simona Levy, Diana McCarty, Maria Llopis, Marloes de Valk, Shu Lea Cheang, 
Chris Sugrue, Paula Graham (Fossbox), Ruth Catlow (Furtherfield), Flossie”. 
This is an important failure. This is unacceptable in the context of 
electronic, new media, and within the frame of cyberfeminism. Women artist has 
contributed to the development of media art in
 a very deep and profound se nse, changing structures and contributing to the 
social benefit of human behavior. This is a strong point. Some relevant data 
regarding feminism practices in art curating represent the problem about women 
in art. Only the 13.5% of works by women are in Art Collections, 18% of female 
professors at Art Universities,  22% of female directors at Art Museums, 27% 
average of female percentage at exhibitions in art museums, 32% of honorary 
prizes in the visual arts are won by women, 42% of all freelance employees in 
the visual arts are women, 55% of students in the visual arts are women (Data 
by Katy Deepwell, Editor of n.paradoxa). 

There is a sense that the use of “big names” in the section s/edition is like 
an attractive suggestion rather than a matter of history, knowledge or 
information. Rather, I think the curator is trying to persuade, giving an 
illusion of history of media art. I think this is a more commercial and digital 
project. I think this is what exactly Baudrillard defined as Simulacra and the 
tendency in consumerism object to persuade the spectator. I have received many 
complains and it is thought that is a very paternalist project. And it does not 
consider the social and actual needs of its country.  Marc Garret also 
commented “On one hand it's because the choice of ‘now’ disreputable ‘BritArt’ 
artists, and on the other, it's because there is an embarrassing lack of women 
included in the exhibition. It is not representative of the amazing women in 
arts and technology who deserve so much better than this”. Contrary to these 
opinions, it is really well
 received the local collabor ation. The artists have a really talented work in 
exhibition and the effort and fight with the institutional frame and 
universities grow and enrich the cultural context of Bogota, an incredible city 
with massive social disorder and inequalities. Is very important and is a 
really good to exhibit 3 local artists altogether 3 international artists, this 
contributes to the development of cultural practices of Colombia, increases the 
level of participation and interested of institutions into  Electronic Art and 
for New Media practices. It also helps to the emergent artists with good level, 
quality, interest and professionalism. 

According this, I have to say that it is super-interesting and thanks to this 
kind of exhibitions, new models of distributing video- art are developed. It 
could probably respond to new distribution roles and methodologies of 
production in New Media. Surely, it changes capitalist and economic structures. 
I remember the editions of Picasso and Dali: thousands of copies resembled 
millions of millions and investment for art. The videos presented under 
s/edition are works from Damien Hirst, Casey Reas, Memo Atken, etc... Recently, 
Alessandro Ludovico has written about new techniques of printing and 
distributing. This is amazing, but in the case of Digital Analogue and 
s/edition, a private company that works online. The selection doesn’t result 
interesting because, from my point of view, is supporting commercial and 
capitalist structures of art as a merchandise. According post-marxist discourse 
it can damage lots of theoretical works done in the area of
 value and object-hood in contem porary art. Claiming for live art and live 
performance is to sustain our way of life as artists, developers and creators. 

Museo de Arte Contemporáneo de Bogotá
@2009 BOGOTÁ - COLOMBIA 
 Carrera 74 No. 82A - 81 2916520 Exts: 6160 - 6161 -6159 
 email: [email protected] 
http://www.mac.org.co/

Thanks to Marc Garret, Pedro Soler, Tamas Banovich, Anick Bureaud, Ashok 
Mistry, Bronac Ferran, Sarah Cook, Paul Brown, Roger Malina, Ghislaine 
Boddington, Vicente Matallana, Joasya Krysa, Andres Burbano. 
--laura pearl 
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