just say 'no' to entry/application forms! The Cultural Institution further rationalizes its operations through vertical integration, ensuring its access to the eternal new that drives the machine by invading the sanctum of every possible avant-garde. Responsible business newspapers print feature stories on the nation's hippest neighbourhoods; sober TV programs air segments on the colourful world of 'zines'; ad agencies hire young scenesters to penetrate and report back on the latest 'underground' doings. Starry-eyed college students are signed up as unpaid representatives of record conglomerates, eager to push product, make connections, and gain valuable experience on the lower rungs of the corporate ladder; while music talent scouts, rare creatures once, are seen everywhere prospecting for the cultural fuel that only straight-off-the-street 'tude can provide.
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