Mez,

'Spruiking' is a new one on me. What does "spruiking the hell out of it" mean?

Bob



________________________________
 From: mez breeze <[email protected]>
To: NetBehaviour for networked distributed creativity 
<[email protected]> 
Sent: Saturday, 2 August 2014, 0:27
Subject: Re: [NetBehaviour] Artists virtually gatecrash Google's DevArt 
Barbican exhibit
 


Thx Marc for this.

Great comments at ‘Hack The Art World’, and a fan-freaking-tastic initiative 
overall. I found the comment written by James Bridle to be extremely 
interesting - it reads as significant back-pedalling by James, who was not only 
in the Barbican Show but also wrote an embarrassingly sycophantic puff-piece in 
the Guardian newspaper spruiking the hell out of it.

Chunks,
Mez





On Fri, Aug 1, 2014 at 10:20 PM, marc garrett <[email protected]> 
wrote:

Hi Shardcore and all,
>
>I’ve noticed many critical responses whether discussing with friends, 
>associates, or reading material about it online.
>
>I have copied and pasted some comments below from the ‘Hack The Art World’, 
>site.
>
>“I can't say I was all that bothered by the daft "DevArt" neologism. Nor 
>Google's unsubtle rewrite of digital art history. It was badly researched, 
>short-sighted, and a touch imperialistic, yes, but ultimately it only made 
>them look stupid, not anyone else.
>
>I was, however, a little creeped out by the DevArt competition. Their open 
>call to the community. To me it just appeared to be a cynical corporate 
>attempt to hoover up a load of grassroots enthusiasm and creativity and take 
>ownership of it, for the benefit of no-one except a multinational's 
>competitive advantage.
>
>Google's "opportunity" was, if we are to believe their blurb, intended to 
>"inspire" the artists of tomorrow. The opportunity was to compete for a single 
>commission, using tools Google wished to promote, and to surrender all rights 
>to any submitted work - whether commissioned or not.
>
>This may well reflect the harsh realities of the commercial world, but if the 
>aim was to inspire, this was a terrible way to go about it. IMHO, one inspires 
>by giving a sense of possibility, not limits. By giving a sense of freedom, 
>not constraint. By giving the experience of achievement, not disappointment. 
>The DevArt "opportunity" was not a chance for the world to hear your voice, it 
>was an invitation to queue for the XFactor auditions. It was a doorstep on 
>which to dump your best ideas in the hope a rich benefactor might take one in 
>and give it a home.” Matt Pearson.
>
>——————
>
>“Just wanted to lend my support to this, which I think is a creative response 
>to the DR show. I was immediately galled by Google's arrogance when they put 
>the statement out. My initial reaction quickly evolved into complete 
>dismissal. Incursions into cultural discourse by clumsy corporate actors are 
>probably best ignored. The term itself is a laughable articulation.
>
>Having said that, I think the art community should be suspicious about a 
>'sponsor' as powerful as this making moves into the art sector. The GOOG have 
>a track record of challenging, even dismantling (aka 'disrupting') cultural 
>institutions - just ask the world's libraries. So I guess there are serious 
>undertones here.” Anil Bawa-Cavia.
>
>——————
>
>“When I wrote about the exhibition for the Guardian (a preview piece - the 
>show hadn't opened yet) I wanted to be careful not to disparage the work of 
>those involved, but instead to highlight my discomfort with Google's 
>involvement (given some of the responses, I may have been too subtle about 
>this...). I also wanted to separate my personal feelings about Google from my 
>feelings about what institutions should be supporting in artistic practice, 
>and what I felt was a failure not by Google (who do what big corps do) and not 
>by the artists (who need to make work and get by), but by the Barbican for 
>allowing this to happen in their name.
>
>This I feel is the main problem: massive corporations are going to massively 
>incorporate, artists are going to make work, and sometimes they are going to 
>do it in difficult, questioning circumstances. Institutions should exist to 
>facilitate work but not direct it. Far more ethically dubious partnerships 
>(Bloomberg, BP) are common in the art world, but they don't dictate the form 
>of the work, or try to write art history. It's at this point that the Barbican 
>should have stepped in and reined Google in a bit: they're a sponsor, not a 
>curator.
>
>My fear is that this failure of nerve on the part of the Barbican (and I hope 
>it was that, and not sheer ignorance) is part of a wider failure of nerve on 
>the part of institutions dealing with technology and tech/art, giving up 
>curatorial confidence and simply handing it over to entities with their own 
>agenda who they feel know more about this area. It's a worrying precedent.”  
>James Bridle.
>
>To read the rest of these comments and more about ‘Hack The Art World’ — visit 
>here http://hacktheartworld.com/discus.html#comment-1495932506
>
>And, here is the front end for http://hacktheartworld.com/
>
>
>
>
>-----BEGIN PGP SIGNED MESSAGE-----
>>Hash: SHA1
>>
>>*waves*
>>
>>i'm in this, along with a few others, it's been organised by Jan Vantomme. 
>>It's getting a surprising amount of press (WSJ, New Scientist, Wired etc) 
>>which is good.
>>
>>Having just been to DigitalRevolution this week, I can say we need to be 
>>making more noise than ever - it's a show full of 'interactive entertainment' 
>>masquerading as art. Some of it's good, but there's a hell of a lot that 
>>feels like  'tech demos'
>>
>>
>>
>>On 1 Aug 2014, at 09:48, marc garrett wrote:
>>
>>
>>Artists virtually gatecrash Google's DevArt Barbican exhibit
>>>
>>>By Katie Collins.
>>>
>>>A collective of coders and artists who go by the name Hack the Artworld have 
>>>gatecrashed the Google-sponsored DevArt exhibition currently taking place at 
>>>the Barbican in London.
>>>
>>>The artists have uploaded their own digital artworks to a website and have 
>>>placed location markers within the DevArt exhibition itself -- digitally 
>>>fencing it off, so that only visitors to the Barbican can access the 
>>>artworks on their smartphones or tablets.
>>>
>>>The DevArt exhibition is meant to be an exploration of art that has been 
>>>made with code, but it has not chimed well with everyone involved in the 
>>>digital arts community, many of whom have been displeased by various 
>>>elements of Google's efforts. On the Hack the Artworld website the artists 
>>>have published an open letter addressed to Larry Page and Sergey Brin laying 
>>>out their objections in full.
>>>
>>>Wired - http://bit.ly/1mDOZw1
>>>
>>>
>>>-- 
>>>--->
>>>
>>>A living - breathing - thriving networked neighbourhood -
>>>proud of free culture - claiming it with others ;)
>>>
>>>Other reviews,articles,interviews
>>>http://www.furtherfield.org/reviews.php
>>>
>>>Furtherfield – online arts community, platforms for creating, viewing,
>>>discussing and learning about experimental practices at the
>>>intersections of art, technology and social change.
>>>http://www.furtherfield.org
>>>
>>>Furtherfield Gallery – Finsbury Park (London).
>>>http://www.furtherfield.org/gallery
>>>
>>>Netbehaviour - Networked Artists List Community.
>>>http://www.netbehaviour.org
>>>
>>>http://identi.ca/furtherfield
>>>http://twitter.com/furtherfield
>>>
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>>>
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>>_______________________________________________
>>NetBehaviour mailing list
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>>http://www.netbehaviour.org/mailman/listinfo/netbehaviour
>>
>
>-- 
>--->
>
>A living - breathing - thriving networked neighbourhood -
>proud of free culture - claiming it with others ;)
>
>Other reviews,articles,interviews
>http://www.furtherfield.org/reviews.php
>
>Furtherfield – online arts community, platforms for creating, viewing,
>discussing and learning about experimental practices at the
>intersections of art, technology and social change.
>http://www.furtherfield.org
>
>Furtherfield Gallery – Finsbury Park (London).
>http://www.furtherfield.org/gallery
>
>Netbehaviour - Networked Artists List Community.
>http://www.netbehaviour.org
>
>http://identi.ca/furtherfield
>http://twitter.com/furtherfield
>
>_______________________________________________
>NetBehaviour mailing list
>[email protected]
>http://www.netbehaviour.org/mailman/listinfo/netbehaviour


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