How representations of the future are mired in the past: a case study.

An analysis of the Mercedes-Benz collaboration with Ars Electronica for the
European launch of the brand's intelligent car prototype - the F 015 Luxury
in Motion - and the problems that many high-end brands in traditional
industries seem to have envisioning a believable future.

This article is a collaboration between Gretta Louw and Natalie Kane.

http://t.co/YVgy7rijRn
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