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FOR IMMEDIATE RELEASE PR: Scientific study helps webmasters to obtain better rankings on search engines Cologne, Germany. April 30, 2002 - Most Internet surfers use search engines to locate web sites but only a minority of them look beyond the top 10 search results. Therefore, obtaining a high position on search engine result pages is essential for every online business. But how do search engines rank a web site? The "Search Engine Ranking" study, released today, endeavors to answer this question for all the major search engines, Google, Altavista, iWon/Inktomi, AllTheWeb, Wisenut and Teoma. 144 attributes of 103,260 top 10 web pages were examined in the study, making it the most comprehensive search engine ranking study available today. "Until now, there was no tenable information on how search engines rank web sites available. Internet marketing professionals depended on speculation and meager pieces of information that the search engines were willing to give away." explained Johannes Selbach, co-author of the study. "The key to promoting a web site to search engines is to understand how they index and rank web sites. Once you know the facts, you can use this knowledge to ensure your web site's search engine compatibility." Among the findings are: * Should a domain name include a keyword for best results? * Does it help if you put keywords in bold? * Does the age of a web site influence the ranking? * What's the ideal size of the TITLE tag? * How often should your keywords appear in the META keywords tag? * What's the ideal search term density in the body text? * Do keywords in IMG ALT attributes really matter? * Do you really need a lot of links to your web site for a top ranking? The search engine ranking study gives surprising answers to these and many more questions. It helps webmasters to find out what's myth and what's fact. Further information can be found at http://www.vse-online.com/se-studies Copies are available for purchase online at http://www.vse-online.com/se-studies/order.html For further details, contact Johannes Selbach at [EMAIL PROTECTED] or visit the study web site at http://www.vse-online.com/se-studies/ VSE home page: http://www.vse-online.com Study: http://www.vse-online.com/se-studies/ Image: http://www.vse-online.com/images/se-study-book.gif __________________________ Please visit our sponsors: RadGad(sm): The Place for Useful Gifts & Gadgets.(sm) http://www.radgad.com/, mailto:[EMAIL PROTECTED], or 877-5-RADGAD MacTech(r) Magazine: The journal of Macintosh technology and development http://www.mactech.com, mailto:[EMAIL PROTECTED], or 805-494-9797 DevDepot(sm): Your Source for RAM, Technical & Developer Products http://www.devdepot.com, mailto:[EMAIL PROTECTED] or call 877-DEPOT-NOW To submit a posting to NetProLive, mailto:[EMAIL PROTECTED]. To subscribe to NetProLive, send mail to [EMAIL PROTECTED] with the SUBJECT line reading "SUBSCRIBE NetProLive". To unsubscribe, the SUBJECT line should read "UNSUBSCRIBE NetProLive". MacTech, Developer Depot, RadGad, and Xplain Corporation are not responsible for any errors, omissions, or other inaccuracies in this message. News may be propagated freely, but please attribute your source as MacTech Magazine, <http://www.mactech.com>.
