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Small Dog Achieves 100% Apple Product Professional Pedigree

WAITSFIELD, VT - Small Dog Electronics, an online retailer of Apple
Macintosh computers and peripherals, is proud to announce the company's new
pedigree. All 22 employees of the company have achieved the certification
of Apple Product Professionals.

The Apple Product Professional designation is the highest level of Apple
product and technology training that an individual can achieve. Small Dog
Electronics was certified as an Apple Specialist in 1999, becoming one of
only 200 top tier independent distributors worldwide. As part of the
requirements, the company is required to have at least two employees
trained as Apple Product Professionals.

As of this October, Small Dog Electronics achieved its company goal to
train all members of the Small Dog staff, at every level of the company, to
complete the intensive series of educational modules on Apple Macintosh
products, technology and solutions.

"We are especially proud to be 100% Apple Product Professionals
company-wide," said Don Mayer, president of Small Dog Electronics. "This
means that every single member of our team, from shipping to accounting to
technical support is able to give our customers the very best service and
assistance possible." Mayer founded the Internet-based business in 1996,
with the help of his son, Hapy. The $20 million company is now the #1
reseller of Apple Macintosh computers in New England.

Small Dog Electronics is based in Waitsfield, Vermont. In the past year,
the company has won awards from the Better Business Bureau for Marketplace
Ethics, the Vermont Psychological Association's Healthy Workplace Award and
most recently, central Vermont's Economic Development Small Business of the
Year award. For more information on the company, its products and workplace
ethics, see www.smalldog.com <http://www.smalldog.com>.

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