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Printroom.com Announces Enhanced Support for Managing Online Photography Storefronts for Mac OS X Mac-based pro photographers using Printroom.com as their storefront now have increased capabilities and speed with Pro Studio Manager 2.5, a robust application for managing, uploading, and fulfilling photo orders. Macworld San Francisco, January 12, 2005-Printroom.com (Booth #1848), the leading provider of online storefronts and digital lab services to professional photographers, today announced the release of Pro Studio Manager 2.5 for Mac OS X. Pro Studio Manager (PSM) provides a complete digital photography management tool for photographers using Printroom.com storefront and lab services, including the creation and management of image galleries and fulfillment of client orders. Now, with PSM 2.5, Mac-based photographers using Printroom.com storefront and lab services will enjoy a variety of functionality upgrades allowing them to better manage galleries, batch-process images, configure image presentation, and fulfill orders automatically. "The Mac is a powerful and important computing platform for many pro photographers, and we are committed to providing our Mac pros with groundbreaking image management software," said Carlton Osborne, Printroom.com CEO. "Our Mac pros have always enjoyed top-notch service from Printroom, and now we are providing a solution that will exceed the high expectations they have for Printroom products and services." Pro Studio Manager. When photographers using either Mac or PC operating systems join Printroom.com, they are eligible to use PSM at no charge. A powerful application for managing thousands of images and numerous online galleries, PSM provides the ability to create and upload image galleries, fulfill image orders, and manage many aspects of online storefronts. PSM becomes an integrated part of the digital photographer's workflow, streamlining the process of getting images online so that they may be presented and sold. Once a sale has been completed, PSM also manages order fulfillment. This enables photographers to spend more time shooting photos and less time processing orders. Key New Features. The biggest improvement in PSM 2.5 is speed. PSM 2.5 is optimized for high-volume photographers, such as those shooting weddings and sporting events, producing large quantities of images, and posting them online. Behind the scenes, PSM's new EXIF "ripper" speeds thumbnail generation and display, while an enhanced multithreading mechanism allows photographers to perform multiple functions simultaneously. PSM 2.5 also includes a "batch gallery creation" tool that allows multiple galleries to be created and posted together. In addition to saving time, this feature decreases the use of hard drive space. For large-scale image management tasks, a "gallery archive" tool is has been added to move galleries to external storage devices, including network drives. With PSM 2.5, pros will also be able to configure customized thumbnail displays on their Web galleries. Finally, the "data integrity validation" tool provides a way of ensuring a gallery's images have not been mistakenly deleted when managing galleries outside of PSM. "Printroom has made a significant investment in engineering resources to develop our support of the Mac platform," said Mark Shapiro, Printroom.com CTO. "PSM 2.5 for the Mac provides superior ease-of-use, stability, and standalone performance that, combined with Printroom.com's online features and services, make it the most robust image management and Web storefront tool available to photographers today." In addition to the features described above, PSM 2.5 also provides a number of other new elements. Perhaps the most notable feature, the "incomplete order indicator," serves as a convenient reminder to pros by showing how many images are needed for order fulfillment. Additional technical details regarding the new features and performance of PSM 2.5 are available upon request. Photographers can work with their individual account managers to learn how to make the most of this application's enhancements. Pro photographers may join Printroom.com by paying a $99 membership fee, which provides hosted space for more than 7,500 images, PSM 2.5, business services, training, customer service and technical support, as well as access to the creation and management of online galleries. To download PSM 2.5, please visit <http://www.Printroom.com/psm.asp>www.Printroom.com/psm.asp. About Printroom.com Printroom.com ("Printroom"), based in Santa Clara, California, is the leading provider of online storefronts, professional lab services, and workflow software for professional photographers and photo enthusiasts. Founded in April 1999, Printroom is trusted by thousands of photographers to host their online storefronts and deliver professional quality prints to their customers. Printroom's online storefronts enable photographers to display and sell prints of photos of holiday parties, reunions, corporate functions, portraits, weddings, and sporting events. Users can upload images, set prices, and let Printroom provide hosting, storage, proof management, e-commerce, print processing, order fulfillment, customer support, and billing. Printroom is the official online photofinisher for the Miss America Pageant as well as many other state and local pageants, sports teams, and leagues. __________________________ Please visit our sponsors: BetterRAM.com(sm): Your Source for RAM http://www.betterram.com, mailto:[EMAIL PROTECTED] or call 800-895-3493 MacTech(r) Magazine: The journal of Macintosh technology and development http://www.mactech.com, mailto:[EMAIL PROTECTED], or 877-MACTECH To submit a posting to NetProLive, mailto:[EMAIL PROTECTED] To subscribe to NetProLive, send mail to [EMAIL PROTECTED] with the SUBJECT line reading "SUBSCRIBE NetProLive". To unsubscribe, the SUBJECT line should read "UNSUBSCRIBE NetProLive". 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