Hi Chad:

Actually, I had a few after thoughts in response to your post and 
several other ones. My example using insider trading doesn't really 
offer a cogent direct critique of your point about market 
unpredictability, but it points to a better one: the potential for 
manipulating market perceptions. A crude example would be trying to 
create a buzz around a stock you hold in order to create a demand and 
a higher price for it. I know very little about the stock market, but 
its mythology says that it functions on perception, for, after all, 
an investor makes money there by buying and then selling, though 
there are certainly many more complex variations. A bit like the way 
advertising, somewhat unnoticed, affects perceptions. "I, Legend," 
for example, as an eleven year old recently pointed out to me, has 
Google ads in it for those with the habits of viewing necessary to 
see them.

To give another example from the world of "investing": brokers and 
fund managers make money when you sell stocks, i.e. via commissions. 
Churning is the illegal variation where a fund manager executes 
excessive numbers of trades to create commissions for him/herself. 
What about creating the perception of market volatility so that it 
becomes a reality, and one favorable to high volumes of trades?

The real interest in "Google distorting reality" is in the potential 
for abuse in creating the fabric of perceptions on a global scale. 
Google has already made deals with the PRC to not allow its citizens 
to even access materials critical of the current dictators over the 
proletariat. Why should it treat its advertisers, or large share 
holders any differently?

These are again quite crude examples and it could be argued that 
Google would never risk its credibility to such a degree, but it 
zeroed out for me when they caved to the US Government, giving them 
information about searches by individuals, "potential terror 
suspects"-the list goes on. Most other large telecom companies did 
the same. But finally, Google's principal interest is in remaining on 
top, in remaining the Google of the world. It has shown that it is 
capable of doing what it needs to do in order to remain so. It will 
be interesting to see whether US and European Union Courts approve 
the acquisition by Google of a large firm involved in internet 
advertising. Microsoft has recently attempted the same strategy.

What was privacy? Privacy exists, but its ground has shifted. Privacy 
has always been relative, just like security. One can be more or less 
private, not absolutely private, just as one can be more or less 
secure, not absolutely secure. You make decisions to maximize your 
chances. Like NOT participating in Facebook, for example. Was it 
McLuhan who said: "1984 began in 1934, but it was only in 1964 that 
anyone noticed."

Common wisdom says monopolies are bad; I wonder if oligopolies are 
any better? It makes the analysis more complex, but may only mask 
more complex forms of manipulation. But does complexity exclude the 
ability to influence? Advertising, whether on your sad old tvset, or 
on your happy new laptop lcd, would have use believe otherwise.

I was initially unaware that the author of the report was a luddite, 
without a critique of capitalism. But I wonder how much this changes 
things? The old dichotomy of techno-utopian and luddite itself seems 
a bit limited at this point. But surely one can have a critique 
encompassing both positions:  both positions are techno-determinist, 
just as both positions in the cold war could be described as variants 
of the spectacle. The question is, given the current form of the 
spectacle-or whatever you'd like to call it-how may one oppose it? 
The methods tried up to now: google bombing, virtual sit-ins (aka 
browser attacks), more aggressive covert forms of hacking, may still 
carry the root assumptions of the spectacle and worse have sometimes 
only strengthened security measures around the citadels of electronic 
power. I am reminded of the old dictum: those who make revolution 
half-way are only digging their own graves. Though I also wonder 
whether this applies, since it is still important to appear in 
Googleworld in the form of an opposition to its power. But more 
importantly: what is the world we would like to imagine after this 
form of spectacle?

There was an ad campaign in the US more than a decade ago that called 
pork, "the other white meat." This was quickly detourned to feature 
various ersatz politicians contending to substitute themselves for 
the then current ones. All were indeed "white."

Which new search engine has the potential to become something more 
than the apologetic-or worse-catalog of the web? Which one can remain 
truly subversive? Which one can help the "user" discover sexy, 
liberating knowledge in place of current forms of oppression?

I personally don't see an end to the skeptical, critical analysis and 
use of any media, electronic even more than the rest. Otherwise we 
remain inter-passive pseudo-historical subjectivities, rather than 
radical agents of our own subjectivities and desires. The problem may 
be one of scale-not in numbers, as some techno-utopians have recently 
proposed-but in terms of psychological scale: the perception of one's 
relative size in the global network, the perception of one's own 
agency and how to keep that edgy. The name Google itself alludes to 
an extremity of imaginable scale; the question may be to scale up our 
own imaginations.

Keith

>Hi Keith,
>
>Thanks for your reponse. I was thinking this morning a lot about the 
>nature of the information which insiders utilize to leverage in 
>their benefit. It is always proprietary data from analysts and/or 
>bankers. Google contains information which is available to anyone 
>with a web client and a machine capable of engaging in http 
>transactions with it's w^3 servers. Insider trading defined as 
>acting on buy/sell securities transactions with knowledge that is 
>not available to the common investor.
 <...>


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