Very well expressed Alan,

But as I gather you know and are hinting at there is nothing
shocking at all about Shannon's pragmatic dismissal of the semantic
aspects of communication in his focus on the engineering problem of
"message" transport. He leaves that more vexing engineering problem,
if it is one, for others to muddle over.

Your post says as much with the words it avoids as the words that it
uses. In place of of the more common pragmatism or Peirce's pragmaticism you use
"functionalism" and in place of machine you use animal. 

We've been dropping metaphysical baggage (or sone of us have been
trying to) in the name of pragmatism for
generations now, but the gum or the baggage keeps sticking to the shoe.

Pragmatic COG/SCI theorist, or some of them, would make do without qualia, or
would like to. But they are all of them flumoxed when it comes to
describing how "consciousness" appears. Unless they take the radical
and downright funny position that Dennet once did that we may not be
conscious at all, but just fooling ourselves into thinking that we are
conscious when we are merely automotons, or zombies, or mimics.

That sure makes AI that much less ambitious, if only mimicry is
required. Less ambitious is still quite ambitious, as mimicry is quite
an engineering feat.

I digress a little, I start to drift, in no small part because all of
these topics bleed into one another. The sociological and political
ecomonomics of engineering, of knowledge, and of meaning are all
material, they matter. They are of a piece.

To concur with your basic point, it is indeed about the "doing."
I think that basic point is very important.

You lose me here:

> If we purge away residual, old-humanist guilt-feelings about universalism so
> as to surmise that universal inter-functionality or interoperability is not
> the same as universal meaning or being, then it may be possible for cultural
> criticism of the Semantic Web to end up confessing a utopianism of its own
> that is curiously similar to that being criticized in Berners-Lee et al.
> Today's cultural-critical dream is of a world in which there can be local
> cultures not enslaved by, indebted to, or otherwise under the shadow of the
> so-called "universal" culture of any dominating force, imperialist or
> Googlist.  I don't see why the notion of an extensible ontology--where there
> is an overall framework for human interaction but not necessarily an overall
> meaning of humanity--is foreign to that dream.  It is an extension of that
> dream.  Of course, vigilance of the sort Florian recommends is still needed,
> since the mold has not set and the great imperialists today, whose native
> institutional form is not the nation but the corporation, are waiting to
> bend the dreams to other purposes.

I don't think we share the same assumptions. I confess to no such
guilt about universalism or the failing attempt to posit the
universal. I'm in fact fond of the old-old humanist attempt to
posit the universal. I don't share the dream you are referring to
here. Guilt feelings if there are any, about universalism, are of
relatively recent vintage.

As for Empire and the mash up with the Google thread, it is
interesting to me to note that the businessweek article revealed that
Google is effectively taking the press away from those who are
shifting the ground of intellectual property and actually existing
implementation out from underneath the current Google regime. None of
this is Google's invention or innovation. It is crafty, after the
fact, public relations. Why not lay claim to open source software that
is eroding your actual ip edge if you have any at all. If there really
is no ip edge, there is certainly an implementation edge.

The implementation edge is of scant comfort. The ground is shifting,
and Google is smart enough to jump on the bandwagon.

Google was never about page-ranking or about any secret sauce. They
were first and foremost about just search and nothing more. It was
their Map/Reduce and BigTable and GFS that gave and give them
preemminence;  it was and is their actually existing massively
distributed architecture that makes them the default "doer."
As they say in their public presentations on BigTable, they use
massive networks of "commodity" (read Linux) servers. They have always
been about leveraging open source software. But the open source game
is constantly moving, constantly overtaking and freeing itself. It is
a fast moving game that eats its own fathers and children. Unless they
move with it and faster.

Hadoop and now Hbase are being developed outside of Google, and have
been funded by Yahoo among others; the others now include PowerSet.
They are offshoots of the Lucene and Nutch open source
projects. Google's current edge will be no more, shortly. But they can
as well ride the open source wave and make use of new open source
solutions as any.

The search people keep talking about the long tail; many searches are
novel. Page rank has little to do with effective search. My next jump
in this syllogism is "Google was never about page rank". Ask anyone who
has hacked together a search engine. The biggest problems are those of
scale.

The secret sauce is a ruse or a marketing gimmick. It gets you
noticed.

The importance of PowerSet, for example, is not their use of natural
language. The math and the theory were in place long ago. Their
importance is the fact that they need to scale massively and they need
to use the open source hackers to help them scale. Their importance
lies in the fact that they are shifting the "secret sauce." They are
giving lie to the last ruse.

I want to make one more point in this mashup. We live in an age of de
facto "universals." Google can lay claim in the imagination and the
press to the data cloud and even, hilariously enough, to what their
competitors have  done to chip away at their edge, because they are
the de facto universal search platform. The nation state has never
been so large as it is now. The oil majors have never been so
vertically integrated. 

Yet, we talk of "little narratives", of "local" speech. So many
Epicureans in little gardens.


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