As the latest net-art blockbuster/flop Pirates of the Amazon web-site opens 
with these lines from Linda Hutcheon
(whose book on the theory of parody is available on Amazon but not on piratebay 
btw):
"Parody... is imitation with a critical difference, not always at the expense 
of the parodied text." 

I can't help of thinking also of Georges Bataille and Pierre Klossowski, who 
saw in parodist forms the display of a radical expenditure, a wasteful tendency 
which disrupts the order of any utilitarian goal of the production/consumption 
dialectic. For parody to "function" it thus has to reveal some kind of 
dysfunction in the original object, which it thwarts by inserting an imitating 
discourse aiming at its own breakdown: a parody is precisely a hybrid form 
which has always to be ready for change in order to produce new situations of 
disruptive and potentially wasteful communication. However, it seems that 
parody always has a constitutive relationship with its own becoming "static" - 
it is in those short moments when it becomes fixed in an oppositional 
relationship that it does most violence - paradoxically often at the expense of 
its own function as parody. Living in Denmark (although the example is of 
course global) this has been most evident in the 
debate around the satiric status of the Mohammed cartoons. It might seem like a 
far-fetched comparison but I think that The Pirates of the Amazon were actually 
hijacked by a similar logic of sensationalism turning the parodic function into 
something else. All the blog articles tried to sell the story as if it really 
allowed users to download Amazon's content for free. Maybe the sensationalist 
way that the project presents itself also predictably called for this reaction. 
So the focus shifts from the original discussion of the content mirroring of 
torrent sites and commercial vendors to the more media friendly pirates vs. 
copyrights debate. It is crucial to note that what was produced was a 
misrepresentation of the function of the plugin. What The Pirates of the Amazon 
and other similar interventionist projects thereby seem to implictly ask is 
what happens to parody when it also becomes functional? Complicating the 
situation is the fact that the plugin, besides aiming at parod
 y, also does perform a concrete function. It would therefore be important in 
the future for such projects to develop self-reflexive strategies for how to 
present themselves vis-a-vis the intended public so as not to be hijacked by 
media representations that fix the parody into existing tired cliches. 


/Kristoffer






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