Editorial notice:

This text was written for the upcoming issue in the  Acoustic Space series 
(No.8), co-published by RIXC centre for new media culture in Riga and the Art 
Research Lab of Liepaja University: "Following the theme of ENERGY this issue 
will look at different social and cultural aspects of energy in the 
contemporary human society. It will also investigate the notion of 
'sustainability' from various perspectives - artistic, scientific, 
technological, architectural, environmental."
(More info soon at  the RIXC on-line store: http://rixc.lv/kiosks/ ) 

The text is an extended version of a talk given at Impakt Festival 2010 "Matrix 
City", in Utrecht as part of the Superstructural Dependencies Conference, 
October 15, 2010.
( www.impakt.nl/index.php/festival/Conferentie_superstructuraldependen )

The on-line release of this new essay coincides with the official launch of the 
documentation resources resulting from the ElectroSmog Festival for Sustainable 
Immobility, including all full-length webcasts, brought together in an overview 
page at:

www.electrosmogfestival.net/documentation

The ElectroSmog festival was organised in March 2010 and organised distributed 
over 8 main locations and a host of other connected sites, interconnected via 
internet. 

The festival was co-ordinated from De Balie, centre for culture and politics in 
Amsterdam, and execiuted with the following partners: ADA ? Aotearoa Digital 
Arts Network, New Zealand / Banff New Media Institute, Banff / Chelsea College 
of Art and Design, London / Cool Mediators Foundation, Amsterdam / Engage! 
Tactical Media, Utrecht / Eyebeam ? Art + Technology Center, New York / Floss 
Manuals ? Free Manuals for Free Software, (international network) / The Green 
Bench, Whanganui, New Zealand / Hivos ? Humanist Institute for development 
Cooperation, The Netherlands / Medialab Prado, Madrid / m-cult- centre for new 
media culture, Helsinki / Muffatwerk ? International Center for Arts and 
Culture, Munich / REFRAMES, Munich / RIXC ? Centre for New Media Culture, Riga.

The radical premise of the festival was to create a truly international event 
without anybody travelling or moving around. We found out, however, that our 
reliance on telepresence technologies proved a hard bargain for an 
international audience event (festival). This essay reflects on the outcomes of 
the festival and its implications for the telepresence ideology.

Enjoy! 

Eric

------------

Distance versus Desire

Clearing the ElectroSmog


The desire to transcend distance and separation has accompanied the history of 
media technology for many centuries. Various attempts to realise the demand for 
a presence from a distance have produced beautiful imaginaries such as those of 
telepresence and ubiquity, the electronic cottage and the reinvigoration of  
the oikos, and certainly not least among them the reduction of physical 
mobility in favour of an ecologically more sustainable connected life style.  
As current systems of hyper-mobility are confronted with an unfolding energy 
crisis and collide with severe ecological limits - most prominently in the 
intense debate on global warming - citizens and organisations in advanced and 
emerging economies alike are forced to reconsider one of the most daring 
projects of the information age: that a radical reduction of physical mobility 
is possible through the use of advanced telepresence technologies.


ElectroSmog and the quest for a sustainable immobility

The ElectroSmog festival for ?sustainable immobility?, staged in March 2010 
[1], was both an exploration of this grand promise of telepresence and a 
radical attempt to create a new form of public meeting across the globe in 
real-time. ElectroSmog tried to break with traditional conventions of staging 
international public festivals and conferences through a set of simple rules: 
No presenter was allowed to travel across their own regional boundaries to join 
in any of the public events of the festival, while each event should always be 
organised in two or more locations at the same time. To enable the traditional 
functions of a public festival, conversation, encounter, and performance, 
physical meetings across geographical divides therefore had to be replaced by 
mediated encounters. 

The festival was organised at a moment when internet-based techniques of 
tele-connection, video-telephony, visual multi-user on-line environments, live 
streams, and various forms of real-time text interfaces had become available 
for the general public, virtually around the globe. No longer an object of 
futurology ElectroSmog tried to establish the new critical uses that could be 
developed with these every day life technologies, especially the new breeds of 
real-time technologies. The main question here was if a new form of public 
assembly could emerge from the new distributed space-time configurations that 
had been the object of heated debates already for so many years? 

There was a sense of unease when looking back at the bold promises of remoter 
life and work in the ?electronic cottage? that futurologists such as Alvin 
Toffler spelled out for us in the early 1980s, in books such as ?The Third 
Wave? (the ?coming information age? as the third wave, after agricultural and 
industrial society) [2]. As part of his near-future explorations conducted 
well before the rise of widespread internet use, Toffler enthusiastically 
embraced the suggestion that a radical reduction of (physical) mobility would 
become possible by the rise of ever more sophisticated communication and 
information technologies and the integration of home and workplace in the 
electronic cottage.  Not only would this transformation, in Toffler?s vision, 
reap great ecological benefits, it would also initiate a grand revitalisation 
of the ?oikos?, the household and the family unit. 

The electronic cottage should ideally be a real-time connected living and 
working space, allowing a new kind of digital artisan / entrepreneur to emerge 
who would be absolved from rush hour-traffic while being ultimately flexible in 
making his or her own work and private arrangements. The main advantage of the 
new work/life unit was its inherent efficiency, where meetings would be 
arranged solely when strictly necessary and flexible according to need and 
availability of everyone involved in the process. The main element won back 
from the congested systems of collective work and travel was time. Time that 
could instead be invested in the ?oikos?, the home, family life, and local 
social relations, that could help to restore the psychic fabric of society, 
which had become unravelled through the brutal forces of ?second wave? grand 
scale industrial modernisation. Work and life at home could now be brought into 
unison again.

Today, however, more than 25 years after these all bold claims, we can observe 
exactly the reverse trend: Never before have wo/men travelled more and farther. 
Not least because of their improved capabilities to keep in touch with the 
?home base? from afar. With advanced communication techniques work has entered 
the sphere of private life and mostly diminished the space and time for the 
oikos. The simultaneous exponential innovation of transport technologies and 
logistics, in particular in the automobile and aviation industry, have had a 
cataclysmic effect on this ?fatal? trajectory. The system of hyper-mobility has 
quite literally overheated itself, and seems unstoppably heading for a crash. 
Even more so, it seems to exhaust itself at an exponential rate.

While most people do enjoy living in a global village, few appreciate a forced 
life in the local village. Rather than moving towards a sustainable immobility, 
we seem to be heading towards a global ecological disaster scenario. The 
crucial question for ElectroSmog was whether a critical reconsideration of this 
idea of a sustainable immobility was possible, both in theoretical and 
practical terms.


Necessity and failure

The urgency of the search for alternatives for the current crisis of 
hyper-mobility was illustrated graphically by the opening conversation of the 
festival ?Global perspectives on the crisis of mobility?. In our first video 
chat with the crew of Sasahivi media in Nairobi we talked about the daily 
commute in Kenya?s capital. The city has seen a sharp increase in motorised 
travel in recent years, leading to over-congested roads and unbearably intense 
rush hour traffic. To avoid the worst the people at Sasaivi traditionally would 
leave their homes early in the morning, before rush hour, and return only late, 
often very late at night. During the day roads were simply too busy.

So, how long would a daily commute take? - ?about two to three hours?, and what 
distance would they have to cover? - ?about 2,5 to 3 kilometres? (!).

Next we connected with Dutch architect Daan Roggeveen who is conducting the 
research project Go West together with journalist Michiel Hulshof about the 
development of new metropolises in Central and Western China [3]. They had 
just come back from a field trip in Wuhan, and Roggeveen explained that they 
had found that about 500 new cars were entering the streets of Wuhan every day. 
We then asked him how many cities of similar size were currently present in 
China, and he replied about 30, not counting Shanghai and Beijing. In short, by 
a (very) moderate count some 15.000 new cars were entering Chinese roads daily 
as we spoke.
 
We then listened to a short video message by Partha Pratim Sarker from Dhaka, 
Bangladesh relating similar experiences and being hopeful that new 
communication technologies could do something to alleviate the stress of the 
streets. Next up film maker Aarti Sethi from Delhi told us that by her estimate 
some 1000 new cars entered Delhi roads every day, especially intensified by the 
introduction of the Tata, the low cost automobile that obviously replaces many 
polluting motor-ricksha?s, but still. 

In a nutshell we received a chilling summary of a global exponential rise of 
motorised mobility through these first hand reports. With car use, air travel 
and motorised transportation not diminishing in the developed economies this 
system of hyper-mobility out of control seems to approach its limits rather 
sooner than later, and virtually all counter-strategies so far seem entirely 
ineffective.


The Spectre of Imaginary Media

Imaginary Media are machines that mediate impossible desires. Imaginary media 
typically emerge in situations where the living environment imposes inherent 
limitations that one cannot transcend. The desire to exceed these limitations 
produces beautiful phantasies, and in the case of imaginary media they are 
projected onto technological systems - both existent and inexistent - that are 
supposed to realise what an ordinary human existence is unable to deliver. 
Imaginary media are the techno-imaginary constructs that populate the domain of 
impossibility.

One manifestation of this desire to transcend the limitations of living 
experience is the longing for immediate contact across any distance or divide. 
And it is this desire for a ubiquitous telepresence, replacing the actual 
presence here and now, more than anything else, that has fuelled the 
development of new media and communication technologies. This desire is in fact 
so strong that even in lowest bandwidth environments tremendous investments of 
mental and emotional energy can be observed, across different technological and 
historical settings (recent examples are for instance the IRC text chat or SMS 
text messaging). ?Signal? in these case is interpreted as ?contact?, and a 
phantasmatic projection of connection and interaction is projected onto the 
faintest of signals, aided further by the curious emergence of synaesthetic 
perceptions where minute changes in tone, rhythm or even wording can produce 
intense bodily sensations and responses.

This intermingling of imaginary and actual qualities of connection-media has 
obscured the discussions about the benefits and limits of telepresence 
technologies thoroughly. Regardless if one is talking about mobile phone use, 
deep technological experimentation in telepresence labs, on-line virtual 
environments of the Second Life type, high powered tele-work centres, or more 
regular real-time web applications and video chat systems, it seems very 
difficult to escape this aspect of the phantasmatic. Critical scrutiny, 
however, needs to cleanse itself from these phantasmatic distortions if it is 
to get anywhere with its task of establishing clear boundaries and areas of 
possibility.

For ElectroSmog the central question was, can we convene a public event, a 
festival, with everything you might expect from it, where audiences and 
presenters from a host of different countries and regions of the earth can 
meet, interact, encounter, exchange without having to travel outside of their 
locale? Or in even more mundane terms, can an international festival be staged 
without anybody travelling and still be a viable public event? And while the 
technologies used worked fine most of the time, the answer to this central 
question was clearly ?No?. However, this ?failure? became clear in a rather 
surprising way.

What the festival showed through its radical approach to this question is that 
remote connection works excellent in an active network. In situations where 
connections were established between active contributors to a discussion or 
project, exchange was often very productive and the experience rewarding for 
all participants. But when attempts were made to integrate a public of 
relatively passive observers, the traditional ?audience?, the experience broke 
down. 

Remote connection also did not bring people together locally. The overwhelming 
sense of all festival events was that in the (remote) communicative process all 
nodes of the network must be active ?throughout?. No real sense of co-presence 
between local audiences in different sites (even though they were often visible 
and audible to each other) came about, while locally audiences seemed little 
inspired to physically show up at the networks nodes to witness a process they 
could also follow from the comfort of their home via the webcast.

The interesting question here is why?

Could playful interfaces, allowing audiences to interact across different 
localities have helped to create this sense of co-presence? Certainly it would 
have helped to create this sense in situations where audiences were actually 
present in different connected spaces. However, curiously, exactly those 
programs were generally well visited that showed strong local participation and 
a minimum (the ?at least one? rule) of connected localities. Much can be done 
to improve the experience, but even in the deliriously transmediated 
environment of the ElectroSmog central connection node, the theatre space of De 
Balie in Amsterdam, the energy never entirely seemed to materialise.

The rather inevitable conclusion that must be drawn from this is that the idea 
of a replacement of physical encounters by mediated encounters is simply an 
illusion. First of all, this mediated encounter denies the unspoken subtle 
bodily cues that shape actual conversation.The experience of co-presence in the 
same space is determined by so many perceptible and sub-liminal incentives that 
digital electronic media do not capture, that the idea of an immersive 
experience relies more on the phantasmatic cover of these absent cues and the 
curious human capacity for synaesthetic perception, than on the performative 
capabilities of the medium. A digital video-link certainly does not replace 
these subliminal cues.

Still, more important for the ultimate failure of the telepresence ideology is 
that it denies the libidinal drive for encounter, belonging, and identification 
that is so important for a successful staging of a public event such as an arts 
and culture festival.There is also a sobering lesson for curators that 
excellent content and contributors as such do not translate into public 
success. The desire for sharing the space with others and with the influential 
in a particular social circle or figuration, is a much stronger motor it seems 
for public appeal. Remoteness, one of the themes in the festival, cannot be so 
easily transcended in the telepresence scenario as hoped for.

It is this libidinal drive for connection, identification and belonging that 
propels the development of new media and communication technologies. These 
technologies are greeted with great enthusiasm as long as they are able to 
conjure up a phantasmatic image of connectedness that is able to cover ip the 
lack of actual presence and (physical) contact. However, this phantasmatic 
projection is never able to displace the feeling of a lack entirely, and thus a 
surplus desire remains that needs to be satisfied by other means. The 
consequence is that an intensified use of communication technology does not 
lead to less, but instead to an increased desire for physical encounter.

This observation is also remarkably concurrent with what mobility researchers 
have concluded about the actual behaviour of people in environments deeply 
saturated with advanced communication technologies. While some effects can be 
observed that can lead to a moderation of certain forms of travel and transport 
(tele work, on-line and phone conferences and so on), the indirect generative 
effects of these communication media tend to create intensified mobility 
patterns in these same regions (i.e. not necessarily work of profession 
related). 

Communication media serve all kinds of practical purposes, obviously, and also 
those that can replace the necessity of physical encounter, movement, travel 
and its associated hassles. There is, however, a point at which the lack 
presence and contact brings the phantasmatic projection of the technologically 
enabled communication process to a point of crisis. And this is the moment when 
people start up the engine of their cars - the moment when the imaginary medium 
and the libidinal drive meet in a frontal crash.


Dilemmas after the crash of media and before the crash of hyper-mobility

In all this the urgency of our quest for a sustainable immobility is not 
lessened. The apparent failure of telepresence technologies leaves us stranded 
with a huge dilemma. Not to act is really not an option given the intensified 
pressures of a mobility system out of control. But are there any solutions?

Unfortunately there are as yet not too many reasons to be hopeful. The first 
step forward towards a new more sustainable regime of mobility and 
connectivity, and a new balance between mobility and immobility, would be not 
to believe in linear narratives, neither positivistic nor fatalistic. More 
communication technology does not automatically lead to less physical mobility. 
But equally, the current systems of hyper-mobility cannot grow at an 
exponential rate indefinitely. They will encounter new energetic, ecological, 
and with that also increasingly economic limits. The other observation  that 
mobility researchers generally point to (next to the failure of communication 
technology) is that price is about the only mechanism that does seem to have a 
discernible effect on actual (mobility) behaviour. 

As currently widely used energy systems (fossil fuels) become increasingly 
scarce, their price will inevitably go up. This will transform mobility from a 
right (or a perceived right) into a privilege, constructed along the 
traditional lines of socio-economic segregation (income, profession, class). 
The struggle over the privileges of mobility and movement will create a new 
consciousness about their spatial deployment (who is allowed to travel where 
and by which means?). This new consciousness of segregation will undoubtedly 
spark conflict and critical debate.

The second step would be to accept the need for hybrid and therefore ?messy? 
solutions. The economics of mobility will undoubtedly play an important role in 
shaping future mobility regimes. The exploration of alternative sources of 
energy and alternative transportation systems and technologies provide another 
avenue to look for viable escape routes. The on-going refinement of 
communication tools, media environments, tele-work arrangements and 21st 
century electronic cottages and other models of sustainable immobility will 
also play a role in those situations where practical advantages take priority 
over the libidinal drive for encounter. (Tele-)Presence researcher Caroline 
Nevejan  emphasises that the new communication technologies do not offer us 
ideal solutions at all, but they will in the future become increasingly 
indispensable. [4]

The least desirable scenario is that of the crash, the ?accident-catastrophe? 
preprogrammed in current systems of hyper-nobility. Given the tidings from a 
confused planet rushing at high-speed into a global traffic jam, reported at 
ElectroSmog, this scenario cannot be excluded from our considerations for now.

Eric Kluitenberg
Amsterdam, November 2010 


Notes:

1 -  An overview of documentation resources from the festival can be found at: 
www.electrosmogfestival.net/documentation 

2 -  Alvin Toffler, The Third Wave, Bantam Books, New York, 1980.

3 -  www.gowestproject.com 

4 -  See for Nevejan?s research on Witnessed Presence: 
www.systemsdesign.tbm.tudelft.nl/witness


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