Dear Nettimers,
Amidst the moral panic around pronouns in the culture wars, corporations
have pulled off a silent coup in their own pronoun set. The personal
pronoun 'I' has started to be pasted over their datacentre operations,
ported into our world via AI chatbot systems. The possessive pronoun
'My' gets pasted over their digital storefronts (/my lists, my
favourites, my Google etc)/. In this piece, I explore the co-evolution
of corporate personhood and corporate interfaces. The 'personification'
of corporate interfaces is an attempt to cloak a /legal person /in the
image of a natural person. Not only are we seeing a shift from 'we' to
'I', and from 'our' to 'your', but this shift runs in parallel with the
rise into public consciousness of the literal image of the faces of tech
barons, something seen in no other industry (except, to some extent,
finance)
https://www.asomo.co/p/ai-corporate-personhood
Cheers,
Brett
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