To give some background to this article. Woolworths is one of Australia's 
duopoly of supermarket retailers.  They own heaps of other retailing business 
as well as well as lots of gambling outputs.  They, along with Westfarmers have 
gradually been crushing rival businesses in all forms of consumer activity. 
They make very good profits and growth of profits.  They have been pushing 
impulse consumption through digital media. This is what they think about 
digital media:

http://www.smh.com.au/business/phone-addicts-keep-shopping-fixes-alive-20120521-1z16u.html

Woolworths's digital multi-channel expert, Penny Winn, told a Trans-Tasman 
business lunch yesterday how smartphone users had become increasingly fixated 
by their devices and that shopping was a natural addition to their use.

Noting how 1.6 million people had downloaded the Woolies phone app, Winn said 
smartphones had become a part of our make-up as if we were addicted to them.

''I guess the one thing about these things is that it's almost like a heroin 
hit,'' she said.


jon

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