"In collaboration with global creative agency TKM9, CCA* the company used
interactive digital signage installed on beverage coolers to collect data on
sales and consumer interaction, and share content with customers at the point of
sale – such as discount offers and weather reports. With the device, CCA is also
able to draw consumers into an interactive multimedia and social-media
experience, via the coolers and the consumers’ own devices, offering games,
contests, Facebook posts and more."
“Interacting with the coolers using touch, gestures and their own mobile phones
gives customers a unique experience that has been proven to increase sales and
brand loyalty,” says Hodgens. “For example, after snapping a photo of themselves
with the cooler’s integrated webcam, they can use a built-in app to change their
appearance with different hairstyles and outfits, set the image to music, and
then share it through Facebook.”
* http://en.wikipedia.org/wiki/Coca-Cola_Amatil
from : http://tinyurl.com/mx8mjbg
Sounds like the populace is entirely subjugated ...
from Whiskey Row
jh
--
++++++++++++++++++++++++++++++++++++++++++++++++++
Dr. John Hopkins, BSc, MFA, PhD
photographer, media artist, systems analyst
http://tech-no-mad.net/blog/
++++++++++++++++++++++++++++++++++++++++++++++++++
# distributed via <nettime>: no commercial use without permission
# <nettime> is a moderated mailing list for net criticism,
# collaborative text filtering and cultural politics of the nets
# more info: http://mx.kein.org/mailman/listinfo/nettime-l
# archive: http://www.nettime.org contact: nett...@kein.org