Excerpt from ?Understanding Media was our First Big Mistake,?
published in Centerfold magazine (Toronto), 1979.

Tom Sherman


Miami. Here I am. Sitting on the 5th-storey sunroof of the Wandolyn Motor 
Hotel. Taking in the (squint-eyed) panoramically framed view of the quiet, 
mid-afternoon light. Laid back in a chaise lounge, drinking a gin and tonic, 
interviewing Maria Del Mar, greater Miami artist and successful media 
entrepreneur. I?m the one who is staying in this Hotel. I?m living it up on the 
magazine?s expense account (Centerfold). Maria preferred to come to meet me. 
She said she was looking for a reason to get out of the house. As well as being 
the 11th wonder of the world, Maria is a very active artist who works directly 
with the highest forms of available technology in a potentially full, creative 
sense. She loves her equipment, and the machinery she designs really puts out 
for her. Skip Olson, a flashy programmer from Boca Raton (educated at Cal Tech 
under Harold Proctor), does most of Maria?s super tech. It was actually Olson 
who put the final touches on Maria?s ?Spinal Ray Gun?. The ?SRG? is an e
 lectro-acoustic transducer that literally makes the body, as Maria says, 
?speak in tongues from head to toe.? This ?fun gun? is based on Olson?s 
patented (1975) digitally focused transducive floating head assembly. Make no 
mistake, the ?SRG? was Maria?s own invention, and still is.

She has been working with various electro-acoustic transduction techniques 
since emigrating to the United States from Caracas in 1974. Maria explained 
that she had felt stifled by the total lack of activity in the experimental 
technological arts in her native Venezuela. She originally landed in New York 
where she found work with Pan American Airlines (on the ground) while she 
looked for the access she needed to continue her creative work in the States. 
It took only six months for Maria to decide New York was not for her. Her move 
to Miami in the winter of 1975 was based on the weather, and as it turned out 
it was a stroke of good luck. She ran into Olson at a computer conference that 
same winter. He was lecturing on his developing digital focusing mechanisms. 
His floating head assembly proved to be the missing interface between Maria?s 
transducive ideas and the spine of the general public?.

As she has just taken the real thing out of her purse, Maria Del Mar?s ?Spinal 
Ray Gun? looks like a cross between an electric finishing sander and a Princess 
phone at this reading. Ivory. Although they have taken the idea quite a ways, 
the machine is obviously still at the prototype stage. What the ?SRG? is, in 
plain English, is a very articulate and powerful vibrator held firmly in place 
at the base of the spine by a thick nylon belt around the waist. A smaller 
control unit, looking a lot like a miniature cassette player, is connected by 
cable to the ?SRG?. 

When I say the ?SRG? is articulate, I mean it is capable of ?injecting? a wide 
frequency of vibrations into the central nervous system with a sophisticated 
articulation of power far beyond the actual surface transduction. I am not 
talking about fancy massage. As I have said, this floating head assembly, 
developed by Olson, without practical application before Maria figured out the 
way, bestows the ?SRG? with its awesome potential. Olson?s ?head? enables 
vibrations to be injected into the sensitive base of the spinal column with 
just about all the depth and power you can imagine. The physical interface of 
the transducer itself is a 4 x 7-inch soft rubber pad, perfectly smooth on the 
surface. Underneath this pliable pad, which fits any lower back perfectly, is 
over an inch-thick layer of liquid crystal membranes. These ?membranes? 
undulate under directive electrical stimulation to form an acoustic ?lens? for 
applying pinpoint concentrations of pressure locally by frequency.

This ?locality by frequency? is the key to the ?SRG?. It is as if this floating 
head is an electrostatic body of ?liquid? pressure. Behind this floating head 
is the power transducer, which is an electromechanical vibrator set to a 
control frequency of approximately 15,000 cycles per second. Maria wouldn?t 
tell me the exact frequency of her control vibration. These ?localities of 
frequency? set up in the head assembly are directed by digital computer 
according to the program Maria chooses to insert in the cable-connected remote 
control unit. Maria creates her own programs for the ?Spinal Ray Gun? to play 
back in anyone?s particular body. As I thought out as much as she would tell me 
about the specifics of the ?SRG?, I came up with a hitch in her sketchy 
elucidation. She wanted to strap the thing on me?I just wanted to talk it 
through a bit more before I committed myself. I told her I thought the rubber 
interface pad would transfer with restrictive uniformity any such diversity of 
said
 -to-be ?local frequencies? underneath it. Why? Because of the absorbent 
qualities of the rubber interface itself. It was at least a quarter of an inch 
thick. So that makes the ?SRG? just a vibrator. So ?thanks, but no thanks, 
Maria.?

She told me I did not understand how the machine worked and unfortunately, with 
patents pending, she could tell me no more. I did get her to admit that the 
control frequency functioned as some sort of bottom-end for a deep shaping of 
these various ?frequency locales?. I can only speculate that the device induces 
a sympathetic flow of bioelectrical current through the fluid channel of the 
spinal cord. As resonance is achieved, the initial charge is in all probability 
reissued (fed back) on the neuro-microscopic level of the ganglia and below. 
But in order to make only the smallest areas move independently, this would 
have to take us into the radio spectrum. And the fact that the thing is called 
a ?Ray Gun?... I don?t know. 

We move from the interview to the demo, from the rooftop to my room. The first 
time I was under the ?Gun?, I was lying face down on my bed with only my 
swimsuit on. Maria sat in a chair by the open balcony window. She held the 
control unit in her lap as she talked me into her first program. As gentle as 
her voice was, I was  apprehensive. ?Ataques de amor? (my translation, ?Needles 
of love?) was just another mini-cassette until she ran it though the ?SRG? and 
into my entire body. It was the first recording she had ever made for the 
?SRG?. She explained how rough it was as she turned up the volume. It was all I 
could do to keep from inhaling the sheet I was lying on! ?Oh my God,? was what 
I would have said, had I been able to exhale. I can?t begin to tell you what 
she was doing to me. ?Ataques de amor,? she told me after, was just under 4 
minutes long. I had no sense of time, as I had never been on top of the 
sensation. I asked her why the world ?love? was in the title. She said there
  was ?love? because of the ?hug of the chest? effected by the needles? 
penetration. From the smile on her face I knew I should get up, but this was 
the most interesting position I had been in for quite a while.

I asked her what was next. She seemed to lower her voice for ?un hombre que 
esta muriendo nunca se equivoca? (?A Dying Man is Never Wrong?). It was only 2 
minutes long, but all I can remember coming out of it was that my hands? wait, 
my arms were straight out to my sides and my legs were also straight with my 
feet resting slightly apart. All I can remember is that my hands and feet 
seemed to press themselves hard into the mattress and I felt like I was rising 
from my centre as if my ass was being lifted by a crane. After I had come down, 
I checked the bed. I could tell from the lack of wrinkles on the sheet that I 
hadn?t moved an inch. 

Then she took me through a piece called ?El ultimo suspiro? (?Swan Drive?). It 
made me cry. It was very beautiful. On the way out of ?El ultimo suspiro? I 
could remember being briefly conscious of a plateau of pleasurable sensation 
before the plunge I had to forget. She was explaining to me that these things 
she did to me (through me, actually) did not have compositional form in a 
normal sense, but that time was simply filled until it passed away. I never 
even considered getting up from the bed. I wanted ?El ultimo suspiro? again. 
The second time through I found myself dancing?at least I thought I was 
dancing. My eyes felt as if they were opened, but I could not see. I 
remembered?actually I heard Maria?s voice playfully chanting ?Me divierte ver 
el gringo bailar? (?I love to see the stranger dance?). How was I to know ?El 
ultimo suspiro? was a comedy?

It was over. Maria was sitting with her eyes closed, her lips cracking a smile 
as she laughed with her arms and legs crossed. I rolled over to my side. I 
could feel the power cord of the ?SRG? twist between my thighs as I undid the 
belt and removed the heavy ?Gun?. All I could think to say was to ask her was 
what did she do before she did this?

She told me to support herself as an artist she had worked as a reporter for a 
newspaper in Caracas.

-----  

Professor Tom Sherman
Syracuse University
Department of Transmedia
102 Shaffer Art Building
Syracuse, NY 13210-1210
USA
 
tel  315.443.1202
fax 315.443.1303
 
[email protected]
 

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