indeed! Data Driven Narcissism: How Will “Big Data” Feed Back on Us?
Abstract: How do “big data” affect us as psychological beings? In this paper I argue that the user-specific contents spawned by analyses of massive data sets obtained by transaction data and online marketing software agents of Facebook, LinkedIn, Twitter etc. must tend to reinforce the respective user’s “self-image”. As long this man-machine feedback loop is not interrupted by purposeful manipulation, it will thus lead to a general behavior schematization enabling a yet more precise consumer prediction and so forth. The final result may be a population that is maximally predictable while at the same time each individual of that population may feel maximally singular. Is such a social end state heaven—or is it hell? —> http://www.imprint.co.uk/data-driven-narcissism-how-will-big-data-feed-back-on-us/ best, tom # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: http://mx.kein.org/mailman/listinfo/nettime-l # archive: http://www.nettime.org contact: [email protected]
