Interview with Dorien Zandbergen
By Geert Lovink

On September 10 2015, a film documentary on the ‘smart city’ premiered in 
Amsterdam. The film was made by the Dutch antropologist Dorien Zandbergen, in 
collaboration with film maker Sara Blom. Dorien interviewed me for the film but 
the footage somehow didn’t make it into the film. Whatever. Dorien invited me 
to come to Pakhuis de Zwijger to see the result, so I attented the crowded 
event. I was curious to see how they managed to visualize this trendy topic. 
The one hour video documentary, available online in both Dutch and English, 
follows a group of people in Amsterdam who respond to a call to participate in 
a trail for a self-measurement experiment in which citizens were asked to 
monitor their own environmental data. We see all of them struggle with the 
technology, see politicians promote the ‘creative’ city and hear how Chamber of 
Commerce officials explain the commercial dimension of such ‘grass roots’ 
activities.

The film is ambivalent about the overall tendency. Why should citizen be 
involved in an effort which is clearly a task of democratic institutions that 
have the task to improve our lives and have a public obligation to monitor—and 
ultimately improve—the quality of our lives? Why do multinationals need 
‘citizen involvement’  in the first place? Why can't these ‘citizen awareness 
platforms’ (as they are called in Brussels jargon) be truely autonomous and run 
like self-organised initiatives that are initiated and controlled by social 
movement that know what the real issues are, and why they collect data in the 
first place? The top-down ’smart city’ discourse is, in the end, a neo-liberal 
scheme that lack any legitimacy unless it can show off with  a participation 
simulacrum. To my taste, the film fails to take a clear stand in these issues. 
Why should we collect data for Google, Facebook, IBM or Cisco? In the case of 
local air pollution, we don’t need to discuss the urgency, but the ’smart city’ 
tech apparatus that is currently being put in place, clearly leaves open the 
political issue of agency.

After the public debate during the premiere of the film, I felt the need to 
discuss these issues with the film makers and had an email exchange with Dorien.

Geert Lovink: The film is ambivalent about the ‘smart city’ discourse. You use 
the term paradox. How come? Why is it difficult to take a clear stand in this 
case and show what’s the agenda of big technology companies in this, and why 
city administrators, and ultimately also the cultural sector, hackers and other 
‘civil society’ players are being complicit in this?

Dorien Zandbergen: The smart citizens experiment (the Smart Citizens Kit 
project (or SCK) that we followed for the film was not the initiative of a 
multinational corporate entity—it was a project of the Waag Society in 
Amsterdam. This organization is known for its roots in the hacker scenes of 
Amsterdam, and it has situated itself in the  Smart City debate through its 
promise to offer an alternative to top-down Smart City making: by giving 
data-gathering tools into the hands of citizens themselves. In doing so, in 
addition, it is also trying to open up this subversive hacker spirit to people 
outside of social movements and autonomous hacker scenes - something that I 
think is valid and worthwhile. 

Given this context, the film is part of my own quest to find a meaningful and 
relevant critical ground to stand on in the context of the increasing 
corporate-driven datafication of society, and in the context of a 
hacker/maker-scene that borrows from a long and rich hacker tradition that 
foregrounds individual agency and autonomy vis-a-vis digital tech. Having 
worked at XS4ALL in 1997 and having been involved in multiple projects focused 
on the education of both myself and others on digital infrastructures, I am 
sympathetic to this hacker approach. I am very interested in alternative 
technological politics, and I am definitely willing to explore the extent to 
which this hacker mentality can become part of a broader societal attitude 
vis-a-vis digital technology. 

The question that opens the film then, is “can we all be hackers? Is that 
really a promising avenue towards making people genuinely empowered in a 
digital society? And if so, what does that mean exactly? Does it mean being 
able to use smart tech to monitor your environment even if you may not be able 
to open up that technology and see its code? Even if you don’t really know how 
to make sense of the data? Even if this practice may lead to individualistic 
responsibilization (we all become personally and individually responsible for 
the understanding and improvement of our environment) and alienates people who 
are not at ease with these new forms of deliberation, or who simply don’t see 
the point of it? 

Another pressing question that I wanted to explore with this film was whether 
projects like this can really create an alternative to corporate Smart City 
creation. A partial answer to this is given by the fact, as you point out and 
as we showed, that the Smart Citizens Kit project was feeding into and fed by 
the more top-down, international, corporate and institutionalized call for 
Smart City creation. In one scene we see how, at a Smart City event organized 
at the Amsterdam arena by and for corporate and government organizations, the 
Waag project is presented as a best practice example of a Smart City built by 
its citizens - even though the project wasn’t working out for many of the 
participants because of bad sensors; and even though it was a project in which 
only a small group of privileged people participated. At the same time, the 
project did make non-tech people think about data creation, meaning-making, and 
local politics, and may even have made people more sceptical vis-a-vis the 
objectivity of data in general.   

The film wants to show the complex reality of a Smart City in which the 
hacker-like emphasis on digital empowerment is employed by people and 
institutions with many different aims and objectives, often having oppositional 
understandings of how the ideal Smart City should look like. This phenomenon, I 
believe, cannot merely be understood in the dichotomous terms of cooptation. It 
is indicative of an institutional reality in which different entities with 
different interests and objectives are more and more (encouraged to) 
collaborate, more and more entwined, linked up and connected, not in the last 
place by digital technologies themselves. What does it mean in this context to 
really meaningfully subvert corporate commodification of life through tech? 

I also wanted to challenge the digital solutionism that is present both in some 
hacker scenes and in corporate tech scenes: By also zooming in on the lives of 
people who are very much outside of the digital ‘frontiers’. This may also 
simply mean fighting for a society that keeps people in their jobs, as guards, 
cleaners, nurses—rather than by handing over those responsibilities to smart 
technologies. It may also mean considering the use of non-digital tools that 
are better equipped to address certain problems than digital ones. Often Smart 
Citiy/Citizens projects begin with the solution - digital tech - and forget 
about possible alternatives that may work better. In this project, Waag Society 
could for instance have more seriously addressed the genuine air-quality 
related concerns of citizens by taking this problem - air pollution - as the 
start of its project, and not the solution - the Smart Citizen Kit: as became 
apparent later in the project, they could have collaborated with the Community 
Health Services (GGD) in using non-digital technologies—palmes tubes—that are 
better equipped to reliably measure air quality. 

Had I a-priori adopted a dismissive stance vis-a-vis Smart City projects as a 
corporate marketing story in the film, it would have been harder to openly and 
broadly explore such questions of governance, authority, subversion and 
solidarity against the background of today’s digital society. 

GL: How do you see the role of the researcher in the technology-driven ‘citizen 
data’ experiments as you’ve covered in your film? 

DZ: In the context of the field of citizen data experimentation or citizen 
science, whatever you name it, many practices are framed through the discourse 
of research or experimentation: setting up a lab, building tools citizens can 
use for data-gathering, aggregating the data, visualizing it, etc. As an 
ethnographer of this phenomenon, however, I tried to stake out another position 
from which to do research, by looking at the larger political, institutional 
and socioeconomic context of these practices and particularly of the particular 
belief in citizen empowerment that is central to these practices. One of the 
goals of this was to make explicit some of the institutional, socioeconomic and 
technological assumptions these settings depend on. For instance the assumption 
that more data leads to power for the data producer, that such experimental 
settings are autonomous, and that practices of digital empowerment will 
eventually trickle down, and empower not only the elites embracing it now. 

There are many more social scientists like me who try to understand citizen 
data experimentation in this more critical, contextual way. But in addition to 
merely criticizing, I would like to be involved in a constructive, 
interventionist, public debate with citizen science institutions, citizens, 
critical engineers, policy makers, etc. about the question how we can safeguard 
democratic principles in more meaningful ways given the technological, 
institutional, corporate and socioeconomic conditions of today’s global 
society. 

One of the ways I seek to do this is by using Gr1p, a foundation I started with 
others (http://gr1p.org), as a platform through which people and institutions 
interested in these questions and in cross-disciplinary ways of thinking and 
working, can find each other. 

GL: You told me you had issues to express social criticism in the film itself. 
How come? Did you feel censored? Is the rigid documentary film genre in the 
Netherlands somehow limiting us to express ourselves freely?

DZ: I think it had to do with the fact that in this film we did something that 
goes against the prevailing mood with regards to citizen-driven data 
experiments. As happens for instance in many of the documentaries made by the 
Dutch television program Tegenlicht, we constantly read, hear and see the 
recurring story of the empowered citizen who rises up against dominant 
institutions by taking tools, initiatives and scientific knowledge into her own 
hand. People involved in the film told me they had expected us to make just 
that argument in following the Smart Citizen Kit trajectory. 

Instead, however, of taking its own narrative of being an alternative to 
top-down Smart City making at face value, we used the SCK initiative as a lens 
to distill, juxtapose and compare many different perspectives, visions and 
experiences with Smart City thinking of quite a few different people, situated 
in different lifeworlds. We wanted to show this way that it is not at all 
self-evident for everyone that digital self-empowerment is better than 
institutional forms of governance; that sympathetic initiatives of data-driven 
citizen empowerment are also implicated by the interests of overarching 
institutions and corporations, and that there are gaps between the ideal vision 
of the data-empowered citizen and the daily practices of people struggling with 
technology - technology which is often not self-explanatory because of its 
complexity and the way it is protected against scrutiny by means of copyright, 
DRM software etc.  

The difficulty with making this critical point through film lied in the 
subtlety of my argument, which I am not sure had a place in this film. To be 
clear, I am all for a world in which individual people have more power 
vis-a-vis corporations and government institutions. Yet, I don’t think that in 
the current corporate-controlled digital society, and given current 
socio-economic differences, a genuinely inclusive and fair digital society is 
not going to be achieved by giving individual people digital tools for 
self-regulating their environment. 

GL: The Netherlands is known to be a straight-forward anti-intellectual 
culture. Don’t express yourself in difficult sentences. Do not make references 
to authors. Do not presume your audience knows anything. Did that bother you in 
the making of the film?

DZ: Indeed, it is a wide spread notion that academic thought in and of itself 
doesn't lend itself for public presentation without the intervention of a 
medium or style that is, presumably, more engaging or ‘accessible’ to this 
public. The way in which I framed this project to the funders, in fact, 
reproduced this idea: in the funding applications I explained my decision to 
explore the medium of film as an attempt to broker academic insights to a 
broader audience. This way of framing it was effective, and may have been one 
of the reasons it got funded. 

Also after funding, the role that could be played by academic discourse in the 
film was subject to constant negotiation between myself and the co-producer. As 
a filmmaker she prefers the style of observational cinema, in which the footage 
tells the story "by itself”. To make the film ‘engaging’ she then encouraged me 
not to be too intellectual, not to explain too much, not even to use 
voice-over. However, I didn’t believe that observational cinema was the right 
style to use for this particular story. At the same time, perhaps due to this 
anti-intellectual culture, I also had to acknowledge that a lot of people would 
probably dissociate from the story when framed by too much intellectual 
discourse. So, we ended up with a compromise, which we both think works pretty 
well. 

URL of the documentary: 
http://gr1p.org/en/documentary-smart-city-in-search-of-the-smart-citizen/
http://gr1p.org/
Dorien Zandbergen’s personal webpage: http://dorienzandbergen.nl/


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