Hello,
 I’m coming at this discussion from another direction, sorry about that…

The problem with Facebook (for me anyway) is not its social media functions in 
so far as IT ONLY works as a virtual bulletin board, town crier or even as 
vehicle for sending messages. These aspects were part of the original game plan 
(more or less). And, from its earliest days, even in its most militaristic 
iterations, www fostered various social media qualities; especially if you 
consider (or accept) that  humans are inherently social animals; and, if one 
can imagine that any quasi-public social space (and Facebook is a social space) 
facilitates or breeds various forms of social interactions.

The problem lies squarely within the Facebook business model  which is not 
simply monopolistic but ravenously so… variations of this rabid form of 
monopoly capitalism are quite the norm these days and likely to be more so (if 
that’s possible). Successful businesses, on the hegemonic scale of Facebook, 
don’t simply compete; they devour the competition. Its the same for any 
commercial entity that manages to achieve the operational scale of such 
enterprises as Facebook, or Google or Amazon, etc…

Facebook is free it exploits the illusion that is benign; because Facebook 
seems to be free, people cannot imagine it as a monopoly; they cannot conceive 
of its insidious nature. Its most cannabalistic insidious qualities are opaque.
Small scale alternatives to Facebook are well-intentioned but are basically not 
sustainable without constantly replenishing the financial lifelines (via public 
or private sources).  The only solution to the Facebook problem is breaking it 
up the way any monopoly has been broken into smaller components. Curated (not 
censored) social media fulfils an important and necessary social function. It’s 
not going to disappear; it’s integral to the digital world we live in.

Additionaly, beside breaking up the Facebook monopoly, what is also imperative 
is the introduction of a digital literacy curriculum in secondary schools. 
Because one can navigate YouTube or Facebook or a word processing programme 
does not mean one is digitally literate.  It only suggests that one has managed 
basic skills but usually and very sadly minus the critical skills to evaluate 
the information that flows endlessly over the internet.

And in the land of Trump and beyond politicians rely on a vast digitally 
illiterate population and the likes of Fox News…

But all is not lost...

best
allan


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