Good read.
While I previously mentioned the significance of being able to make
correlations between apparently totally unrelated data, and act on such
correlations without bothering to understand why they exist (it's a
fallacy to assume that understanding is required for acting), I was
speculating.
This is the first time I've seen the proof - from the article:
"... including overtures from the private company running an
intelligence project nicknamed “Operation KitKat” because a correlation
had been found between anti-Israeli sentiments and liking Nikes and
KitKats."
It's impossible to overestimate the dystopia.
.
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