Published in full on the Transmediale Journal  
transmediale.de/resource/journal

…...The Revenge of Folk Politics……..

2016 witnessed the revenge of “folk politics”. Of all the assumptions that were
overturned by the success of the Alt-right insurgency, one of the most 
surprising 
is the widespread belief on the left that we have outgrown grassroots media 
activism. 
Increasingly, activists have come to be seen as victims of “communicative 
capitalism’s 
perfect lure in which subjects feel themselves to be active, even as their 
every action 
reinforces the status quo. A general assumption has taken root along the lines 
that if
these interventions posed any genuine threat to the status quo, they would be 
immediately suppressed. However, the success of the Alt-right in using the full 
armory 
of tactical media in the meme wars of 2016 not only repudiated this assumption 
it also 
reminded us that there is nothing intrinsically progressive about transgressive 
subcultures 
or the disruptive aesthetics of the avant-garde…. 

Background
It is important to see the rise of the Alt-right against the background of a 
profound political
reorientation based on two parallel strategies; firstly, the US far right has 
effectively occupied
established leftist counter-cultural territories, deploying tactics of 
subversive humour and 
transgression while moveing to replace the traditional conservative Right. This 
was the point 
empahsised by Florian Cramer in the discussion as he described a new kind of 
politics in
which the "fire walls separating traditional conservatism from the new 
generation of far right 
extremism as part of a larger tendency to effectively replace mainstream 
conservatism”.

These short paragraphs are extracted from an essay building on earlier 
reflections on the 
issues raised in Better Thik Twice: Subcultures, Alt-s and the Politics of 
Transgression a 
conversation between Florian Cramer and Angela Nagle in Transmediale 2018 face 
value..

read full text https://transmediale.de/content/the-revenge-of-folk-politics
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