Dear net-timers,

Around the world and Europe in particular we are witnessing to a rapid
transformation of political parties. Political parties seemed to be among
the most impervious to the change ushered by the digital revolution, that
has transformed for good or worse almost all aspects of our lives. But now
also this social sphere is adapting to changed technological and cultural
conditions.

>From the Five Star Movement in Italy, to Podemos in Spain and France
Insoumise in France, and before them the Pirate Parties, we are witnessing
to the rise of a new party type, a "digital party", that integrates digital
technology in its very functioning. What is remarkable about these
formations, as I discuss in my new book "The Digital Party: Political
Organisation and Online Democracy" [
https://www.plutobooks.com/9780745335797/the-digital-party/] is the way
they seem to adapt to the political sphere the data-driven business model
of Facebook, Amazon and Google.

These parties have not only used social media to attain momentous growth.
They have also created their own dedicated platforms, decision-making
platforms, such as Rousseau in the Five Star Movement or Consul in the case
of Podemos, which have come to constitute a key organisational
infrastructure for these formations. These platforms are for these parties
the intermediate element, what Antonio Gramsci called the third element,
the articulating element between leadership and membership. They are the
place where the party's collective action is legitimised and coordinated,
and therefore play a key role in the functioning of these formations.

This "platformisation" of the political party, which besides these
formations is also affecting more traditional parties such as Labour in the
UK and PSOE in Spain, carries a number of important implications for
membership, leadership, mobiliastion and organisation. Regarding
membership, platformisation means the adoption of the free sign-up process
that thas become a signature feature of many social media services such as
Twitter, Facebook etc. This entails a radical lowering of the barrier to
membership, also because no fees have to be paid, thus delinking membership
from donorship.

This turn has allowed these parties to grow at break-neck speed: Podemos
now stands at half million members 4 years since its foundation, and
similar numbers has France Insoumise. But much of this membership has
turned out to be a rather dormant membership, which participates only
occasionally in consultations on participatory platforms, where the turnout
rate in referenda and other votes is often around just 20%. The risk thus
is that by becoming a platform political parties internalise some of the
typical ills of social media platforms: the quest for instant
gratification; the obsession with metrics immediately taken as public
opinion 'votes' on whatever issue; a very skewed power distribution in
which very people lead, and the mass of users can do little but follow,
like, or share.

Furthermore, this transformation also carries important and problematic
implications for power structures within political parties. The adoption of
participatory platforms is often assumed by party advocates to translate
into democratisation, turning the membership into an highly empowered and
active "superbase". Yet, this superbase goes hand in hand with an
Hyperleader, with new forms of charismatic and highly centralised
leadership that are visible in the prominence within these parties of
figures such as Pablo Iglesias, Beppe Grillo, Jean-Luc Melenchon etc.
Platformisation entails a demolition of the old party bureaucracy, that
Robert Michels considered the principal redoubt of the oligarchy he so much
decried. But what if we are abandoning the Scylla of the infamous "iron law
of oligarchy", only to crash against the Carybdis of a "benevolent
dictatorship"?

These are some of the questions and issues activists around the world
should engage with as they discuss new organisational forms, and the
lessons that should be taken from the new digital parties. These parties
undoubtedly offer great potential for scaling up organisational structures
and for creating collective actors capable of fighting against the old
behemots. But the political and ethical issues this new organisational
template raises should not be underestimated.

in case you are interested in this topic here you find more information on
my book where I develop this argument in far more detail :)
https://www.plutobooks.com/9780745335797/the-digital-party/

Best Regards,

Paolo
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