Hallo NetWorker,
in Bezug auf die Diskussion, die wir hier letztlich zum
Thema Angebot hatten, hab ich noch was in meiner grossen
Text-Grabbelkiste gefunden.
Uebersetzen darf sich das jeder selbst. Im Prizip stehen
die Sachen drin, die man Kunden vorher, zwischendurch oder
ueberhaupt fragen sollte.
Gruss
Klaus
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The Project Profiler
The project profiler is comprised of three parts.
I. Background and Goals
II. Audience, Content, and Functionality
III. The Field Trip
I. Background and Goals
Company
Please provide corporate and industry descriptions, including
competitors, along with a brief critique of their sites. Include
contact information and a description of the group who will be
working on the project. Who are the decisionmakers? Who else
would be contracting? Who's responsible for what? What human
resources do you have for various stages of the process?
Project
What is the mission statement or summary of your project?
What are the basic goals of this project? (e.g., branding/identity
reinforcement, improved access to information, direct sales,
corporate communication, etc.)
What outcome will make this project successful? How will you
measure success?
What are your schedule requirements?
What is the budget for this project? Is there an acceptable budget
range, depending on the level and comprehensiveness of
services provided? Please explain.
Describe any work that has been done toward
designing/redesigning a new web site.
Will the web site reinforce an existing branding or marketing
strategy? How?
Discuss any identity/branding assets (logos, other artwork, and
fonts) or issues.
Rank the following, in order of importance:
A web strategy that fits with our corporate strategy
A web strategy that fits with our marketing strategy
Repurposing existing content
Creating a community of dedicated visitors
Quality execution (graphics, writing, navigation, etc.)
Time to market
Ease of maintenance
Doing better than our competition on the Web
People bookmark the site because they get so much
out of it regularly
Staying within the budget
Sending the message that we know the Web and use it
appropriately
II. Audience, Content, and Functionality
Audience
What types of visitors do you want to attract?
What are your goals for each type of visitor? What are the
products/services involved?
What are your goals for these products/services?
Content
Where will content come from?
Will it be new, repurposed, or both?
How often will you add new content?
Who will update the content?
Functionality
What functional requirements do you believe to be necessary?
(e.g., download areas, database-driven webpages,commerce,
catalog, applications, etc.)
Who will update these functionalities?
Are there extraordinary security issues?
Are there other technical issues or limitations?
Have you budgeted for hosting and maintenance of the site?
If so, what is your budget
Who will maintain the site contents?
How will the site be served/hosted?
What types of legacy systems/databases are in place?
What is your long-term plan for the site?
III. The Field Trip
This part of the profile is very important. The more work you put
into it, the more your project will benefit. Find the three highest
quality sites (more is better) on the Web that relate to your project
in the following categories:
Branding in a similar situation to yours (new company,
new brand, established brand, etc.)
Appeal to same target group of customers
Whether or not you would build the site if you were in a
different industry
Colors, look-and-feel, user interface, layout
Size of site
Size of project
Publishing model (frequency, novelty of content, etc.)
Attracting new people to the site (newsworthiness,
giveaways, impact, etc.)
Your competitors' sites
Quality of content
Quality of graphics
Functionality (things sites do for people)
Community, special features, responsiveness, other
categories important to your project
Overall favorite sites (for whatever reasons)
Contractors are entitled to:
Know what the budget range is up front
A complete project profile
A written contract
Have their time valued - client delays cost contractors
money
25-50% of the bid/estimate up front
Prompt payment
Manage the process without being micromanaged
Make up for their mistakes
Be paid for consultative work or ideas
Be told when they are out of the running for a job
Retain all appropriate rights to assets created for the site
Clients are entitled to:
Good estimates
Honest, constant communication
A written contract
Immediate notification of delays, problems, and extra
expenses
Pay only for work authorized
Audit hours if paying by the hour
See the project as it develops
Reasonable turnaround and response
Reasonable security and privacy precautions
Deliverables that work as described in the contract
Own all appropriate rights to the site
