Hallo "Liste", Habe �ber Webreference Newsletter folgenden Text erhalten und dachte mir es k�nnte die Liste interessieren: Audience Loyalty Frequently updated, high quality content that displays quickly and is easy to use are the main factors that retain your Web audience. What a surprise! A new poll of 8600 Web households also suggests that branding, old media advertising, and banner ads are less effective in gathering an audience than search engines, e-mail, Web site links, and word of mouth. Forrester Research's Media Field Study for January reveals that users return to their favorite sites for the strong content (75%) and regular turnover of information (54%). Snappy design that loads quickly (58%) and is easy to use (66%) are two other important factors. Users said that branding (13%), cutting edge technology (12%), chat and BBS (10%) had little effect in their decision to return. Keep in mind that return visit factors were gleaned from a survey, some of these factors are difficult to quantify. According to the survey getting them there in the first place is best done by search engine placement (57%), e-mail messages (38%), external links (35%), and word of mouth (28%). Our own experience supports the email and link factors. Most Used Sources for Web Addresses ----------------------------------- Search Engine 57% E-mail Messages 38% Web Sites 35% Word of Mouth 28% Magazine Ads 25% TV Commercials 14% Periodical Articles 11% Vendor Catalogs 11% Newspaper Ads 9% Banner Ads 7% Radio Ads 2% Mail Ads 2% Factors Driving Repeat Visitors To Their Favorite Web Sites ----------------------------------------------------------- High Quality Content 75% Ease of Use 66% Quick to Download 58% Updated Frequently 54% Coupons and Incentives 14% Favorite Brands 13% Cutting Edge Technology 12% Games 12% Purchasing Capabilities 11% Customizable Content 10% Chat and BBS 10% Other 6% http://www.forrester.com Quelle: Webreference.com -- ****** F O T O S T U D I O S. H U C K ****** Simon Huck ** Poststra�e 22 ** D-82067 Ebenhausen ::::::: Tel.: +49 (0) 81 78 - 95 50 20 :::::::::: mailto:[EMAIL PROTECTED] * http://www.i-dial.de/huck
