Hi,
Gerry McGovern �ber Vertrauen im Netz, vielleicht ganz lehrreich....
Besten Gruss
Claudia
--- HIER BEGINNT DIE WEITERGELEITETE NACHRICHT
------------------------------
Von: [EMAIL PROTECTED] (Gerry McGovern)
Datum: 31.01.99, 21:58:44
Betreff: New Thinking: I Trust You
********************************************************************
NEW THINKING NEW THINKING NEW THINKING NEW THINKING NEW THINKING
Free weekly email contributing to a philosophy for The Digital Age
By Gerry McGovern Email: [EMAIL PROTECTED] Web: http://www.nua.ie
********************************************************************
February 1st 1999 Published By: Nua Limited Volume 4 Number 05
********************************************************************
VISION WEBSITE LAUNCHED
The latest web development from Nua is the recently re-launched
VISION website at http://www.vision.com. VISION is a technology
and business consulting company, bringing a unique combination
of process design, information technology and change mobilization
skills to overcome the difficult challenges faced by their
customers.
LOCAL IRELAND WEEKLY SPORTS RESULTS
Irish Sports fans across the globe can now keep up with who's
winning on the home pitch.
http://www.local.ie/sports/
'THE CARING ECONOMY'
'The Caring Economy: Internet Business Principles,' is an upcoming
book by Gerry McGovern which will be published by Blackhall
Publishing in mid-1999. This is a 'beta' version of the book and
comments, feedback, corrections, etc., are very welcome.
http://www.nua.ie/caring/
********************************************************************
********************************************************************
I TRUST YOU
To say, "I trust you," is a difficult thing for us to say to some
person or business we have experienced purely through the medium
of the Internet.
If I asked you to give me your credit card in return for, say, a
copy of my upcoming book, 'The Caring Economy,' what would your
response be? Assuming that you wanted the book in the first place,
would myself and Nua have done enough in the online space to be
seen as trustworthy?
I believe that, all things being equal, you would have an increased
likelihood of trusting Nua for a number of reasons:
1) The email publications and website show that Nua has a history;
that we have been around for quite a while
2) The free information we have supplied over the years has
reflected an organisation with a long-term view of creating
value and one that is not out to rip people off
3) Nua has managed to build a respected brand
4) You have had a broadly positive experience of Nua
"Trust deepens or retreats based on experience," the eCommerce Trust
Study, published by Studio Archetype and Cheskin Research in January
1999, states. (This is an excellent study and is available in .pdf
format at: http://www.studioarchetype.com/cheskin/)
It is so important to build trust online for the very reason that
trust on the Internet is extremely hard to build. It's all very well
talking about cheap prices and convenience, but when we're at that
point where we're typing in our credit card number, all those scary
questions begin to raise themselves like Dracula corpses in a midnight
graveyard. Who's behind this website? Will the product be even
delivered? Will I be billed for the right amount? What's their
security policy? Can I return it?
That's why brands are so important on the Internet and that's why AOL
and Amazon and Yahoo are doing so well. They are like fortresses in an
insecure, bandit world. People trust them, and a significant element
of their strength is that people trust so very little else on the
Internet.
The eCommerce Trust Study isolated six marketplace fundamentals for
building and maintaining trust on the Internet, with the brand being
at the top of the list:
1) Brand - the importance of the company's reputation in the choice
to do business with it.
2) Navigation - the ease of finding what the user seeks.
3) Fulfillment - the process users experience from when they begin a
purchase until they receive a shipment and are satisfied with the
purchase.
4) Presentation - how the site communicates meaningful information.
5) Technology - ways in which the site functions technically.
6) Seals of Approval - symbols that represent companies that assure
the safety of Web sites.
In relation to trust and ecommerce, another interesting point I heard
recently is that the vast majority of people who have purchased on the
Internet have been 'dipping their toes in the water.' That's why such
things as books and CDs have been so popular. They've got a small
price
tag, you know exactly what you're getting, and there's very little can
go wrong with a book or CD.
As the Internet marketplace seeks to supply higher price items to
consumers, the trustworthiness of the brand and website will become
even more important.
Gerry McGovern
mailto:[EMAIL PROTECTED]
********************************************************************
If you have enjoyed New Thinking, please consider telling somebody
else about it.
********************************************************************
For New thinking archives, please go to:
http://www.nua.ie/newthinking/archives/index.html
********************************************************************
MAKING FREE INFORMATION PAY
At Nua we've built our company on the principle of 'making free
information pay.' We hope you have enjoyed our newsletters and that
you find them useful. We think it's great that we
reach 150,000 of you every week and that our subscriber base
continues to grow.
Could you do us a favour? If you like our newsletters and if they
have indeed been useful to you, could you tell us about it? Could
you write to us in a paragraph or two and tell us what you like
about Nua and/or our newsletters. (Could you also please send
some brief biographical information on yourself?)
We'd like to use such quotes on our website and in marketing and
advertising material, so please specify if for whatever reason you
do not wish us to use your quote in this way.
Please send your quotes to:
Sorcha Ni hEilidhe
mailto:[EMAIL PROTECTED]
********************************************************************
NUA INTERNET SURVEYS
http://www.nua.ie/surveys
LOCAL IRELAND
A local heart with a global beat
http://www.local.ie
********************************************************************
SPONSORSHIP
While New Thinking will always remain free to the subscriber, Nua is
willing to talk to interested parties with regard to sponsorship.
Contact Mary Gorman
mailto:[EMAIL PROTECTED]
COPYRIGHT
Where the work is by Gerry McGovern, you are actively encouraged to
distribute and/or re-publish an individual piece, once proper credit
and subscription details are given. Where the work is by another
author, the work may be freely distributed in its full email
format, but if it is to be published in another format, express
permission of the author must be received.
SUBSCRIBING TO NEW THINKING
Send an email to:
[EMAIL PROTECTED]
with the word
subscribe
in the body of the message. An automatic acknowledgement should be
returned to you by e-mail within a few minutes.
UNSUBSCRIBING
Send an email to
[EMAIL PROTECTED]
with the word
unsubscribe
in the body of the message.
(Please remember to unsubscribe using the *exact* email address you
subscribed with.)
TECHNICAL PROBLEMS
If you are having any technical problems, please email:
[EMAIL PROTECTED]
___ Dublin ____NUA: Internet Consultancy & Developer______ New York
___
Tel: +353-1-676-8996 http://www.nua.ie/ Tel: + 212 358
1775
Fax: +353-1-283-9988 Gerry McGovern <[EMAIL PROTECTED]> Fax: + 212 358
1760
---- Check out: Nua Internet Surveys http://www.nua.ie/surveys ----
New Thinking: http://www.nua.ie/newthinking
--- ENDE DER WEITERGELEITETEN
NACHRICHT--------------------------------------
