Recasting Serbia’s Image, Starting With a Fresh Face 

Christoph Bangert for The New York Times

“When you’re young, and when you come and they see you for the first time, a 
lot of them are just kind of surprised. They say, ‘Who’s this kid?’” 

By NICHOLAS KULISH 
<http://topics.nytimes.com/top/reference/timestopics/people/k/nicholas_kulish/index.html?inline=nyt-per>
 

Published: January 15, 2010 

BELGRADE, Serbia

THE public face of Serbia 
<http://topics.nytimes.com/top/news/international/countriesandterritories/serbia/index.html?inline=nyt-geo>
  for years has been that of a wizened war criminal in the dock in The Hague. 
Now, as the once-outcast country presses for membership in the European Union 
<http://topics.nytimes.com/top/reference/timestopics/organizations/e/european_union/index.html?inline=nyt-org>
 , it is increasingly represented by the gap-toothed grin of its energetic 
young foreign minister, Vuk Jeremic 
<http://www.mfa.gov.rs/Officials/jeremic_e.html> , all of 34 and a graduate of 
Cambridge and Harvard.

It is not just appearances. He is a minister in the most westward-leaning 
government Serbia has ever had, one that is aggressively pursuing membership in 
the European Union and good relations with the United States. Yet at the top of 
his agenda stands the issue that brought so much trouble to Serbia: the 
breakaway province and self-declared nation of Kosovo 
<http://topics.nytimes.com/top/news/international/countriesandterritories/serbia/kosovo/index.html?inline=nyt-geo>
 .

To the consternation of powerful supporters of Kosovo’s independence, including 
the United States, the Serbian obsession runs much deeper than a handful of 
ultranationalists from the generation of Slobodan Milosevic 
<http://topics.nytimes.com/top/reference/timestopics/people/m/slobodan_milosevic/index.html?inline=nyt-per>
 . Even young liberals like Mr. Jeremic, whose fluent English sounds more 
Bronxville than Belgrade, cannot let go of Kosovo, though it could endanger 
Serbia’s chance to move beyond its recent troubled past.

“The fact that this kind of fervent, pro-European politician in Serbia happens 
to have this position on Kosovo confuses a lot of people,” Mr. Jeremic said in 
an interview on the eve of the Orthodox Christmas here last week. 

“This place, Kosovo, is our Jerusalem; you just can’t treat it any other way 
than our Jerusalem,” he said. 

As if to underscore the point, his mentor and psychology teacher two decades 
ago at the First Belgrade High School, the current Serbian president, Boris 
Tadic, spent the holiday at the Visoki Decani monastery 
<http://www.balkaninsight.com/en/main/news/24839/>  in Kosovo, under guard amid 
protests by local ethnic Albanians. 

Mr. Jeremic quickly added that Serbia was not pressing its case through the use 
of arms, directly or in the form of paramilitary groups, but through 
institutions like the International Court 
<http://topics.nytimes.com/top/reference/timestopics/organizations/i/international_court_of_justice/index.html?inline=nyt-org>
  of Justice, which will rule on the manner in which Kosovo declared 
<http://www.nytimes.com/2008/10/09/world/europe/09nations.html>  independence. 
But the stakes are different, with vastly improved relations with the European 
Union and an end to Serbia’s isolation on the line.

Mr. Jeremic is at pains to explain to Western audiences that Serbia’s 
reputation from the Milosevic years had overshadowed the reality that it is now 
a democracy, and one whose voters twice chose pro-Western candidates in the 
presidential and parliamentary elections in 2008 — despite the inflamed 
nationalist sentiment in the wake of Kosovo’s secession. 

He was appointed foreign minister at 31, too young and inexperienced in the 
eyes of many Serbs to be trusted with their most important national issue — the 
impending secession of Kosovo. Yet, he has fought hard for Kosovo, lobbying 
governments around the world against recognizing its independence and becoming 
along the way one of Serbia’s most popular politicians. 

Mr. Jeremic’s stridency on Kosovo has led his opponents to charge that he was a 
closet nationalist, talking one line when he was abroad and quite a different 
one at home in the Balkans. “Personally, I don’t think I’m a nationalist,” he 
said. “I’m half Bosnian and half Serb.” 

Mr. Jeremic’s great-grandfather on his mother’s side was Nurija Pozderac, a 
prominent Muslim politician before World War II who joined Tito 
<http://topics.nytimes.com/top/reference/timestopics/people/t/josip_broz_tito/index.html?inline=nyt-per>
 ’s Partisans to fight the Nazis and was killed in 1943. His paternal 
grandfather was an officer in the king’s army and spent much of the war as a 
prisoner at Dachau. Once he was liberated by the Allies, he returned to Serbia 
on foot, Mr. Jeremic said. 

HE described a normal childhood in Belgrade, including a close relationship 
with his psychology teacher, Mr. Tadic. But his father, who worked for the 
state-owned oil company, and his mother went into exile after running afoul of 
the regime, and Mr. Jeremic finished high school in London before moving on to 
Cambridge, where he studied theoretical physics.

His time at Cambridge, which coincided with the war in Bosnia, helped him to 
understand Serbia’s image abroad in a very personal way. “It was hard to 
explain that you come from Serbia and you’re not a children-eating radical,” 
said Mr. Jeremic, who had family members fighting on both sides of the war in 
Bosnia.

Mr. Jeremic opposed the regime of Mr. Milosevic and was a founder of the 
Organization of Serbian Students Abroad in 1997, but it was during the NATO 
<http://topics.nytimes.com/top/reference/timestopics/organizations/n/north_atlantic_treaty_organization/index.html?inline=nyt-org>
  bombing of Serbia that he hardened his resolve to work for his country. He 
said he had high school friends who were also opposed to Mr. Milosevic’s reign 
but were called up for compulsory army service at the time of the airstrikes in 
1999. Once they were wearing their uniforms, they were “legitimate targets,” as 
he put it ruefully, and some were killed.

He recalled thinking at the time: “This regime, this government, this guy, 
Slobodan Milosevic, he has to be removed, because he’s going to get us all 
buried. If he stays, he’s going to get us all buried.”

Mr. Jeremic traveled to Serbia to support the student movement there, known as 
Otpor, the Serbian word for resistance. After Mr. Milosevic’s ouster Mr. 
Jeremic followed Mr. Tadic through a succession of ministries as an adviser, 
taking a break for a degree from Harvard’s Kennedy School of Government, before 
himself becoming foreign minister.

With Serbia’s scant resources and tattered public image, his options for 
fighting the diplomatic might of countries supporting Kosovo, like the United 
States, Germany and Britain, seemed limited. But Mr. Jeremic, who still looks 
and sounds a bit like an overachieving college class president, turned himself 
into a one-man road show, traveling to 90 countries in the two years since 
becoming foreign minister. Last year alone he spent 700 hours in the air, or 
roughly 29 days, much of that in a 30-year-old French-built Falcon 50 jet that 
was bought for Tito. 

MR. JEREMIC sees his age, which many consider a weakness, as one of his assets. 
“When you’re young, and when you come and they see you for the first time, a 
lot of them are just kind of surprised. They say, ‘Who’s this kid?’

“That’s actually a good thing because it opens up their minds. They’re curious. 
They want to hear what you have to say to them because you’re different,” he 
said. An afternoon with Mr. Jeremic, whose wife, Natasa Lekic, is a news anchor 
on Serbian public television, is a pleasant but intense experience, not 
complete without a glass of Serbian Carigrad red wine and a stream of 
articulate defenses of the country’s claim to Kosovo. 

Smoking a cigar and sipping his wine, Mr. Jeremic refused to say what Serbia 
would demand if it managed to force Kosovo back to the negotiating table by 
winning its case before the International Court of Justice. He insisted that 
the mistake the United States and its allies made before Kosovo’s declaration 
was dictating rather than discussing terms. 

Their other big mistake, he said, was expecting Serbia simply to acquiesce to 
the loss of the province, cowed in the face of American and Western European 
recognition for Kosovo. “This energy we invested, you know, in going around the 
world, has surprised a lot of people,” Mr. Jeremic said. “A lot of people 
didn’t expect us to dare to try.” 

http://www.nytimes.com/2010/01/16/world/europe/16jeremic.html

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