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Post: Event -  Person-to-Person-to-Person: Harnessing the Political Power of 
Online Social Networks and User Generated Content - 15 Sept 2006 - Washington, 
DC


Person-to-Person-to-Person:
Harnessing the Political Power of Online Social Networks and User Generated 
Content

Friday, September 15, 2006

Location: Jack Morton Auditorium, Media and Public Affairs Building , 805 21 st 
Street, NW , Washington , DC

9:30 a.m. to noon

Register Here

Fortune 500 companies are tapping into the vast resources of online social 
networks.  But should you?

If someone posts a video of your issue or candidate on YouTube, will it hinder 
or help your efforts?

You've already heard the buzz about MySpace � one of the most visited sites on 
the Web.  But did you know that political operatives are successfully rallying 
social network members around candidates and causes.

Or that groups like Care2, Townhall, and Act for Love have already developed 
healthy online social networks of members who donate, volunteer, and share 
political messages with both their online and offline networks.

Discover how your organization or campaign can leverage online social networks 
and user generated content in a half-day seminar on social networks and user 
generated content on Friday, September 15, 2006 at The George Washington 
University in Washington , DC .

Speakers include:

Jeff Berman (MySpace.com), John deTar (HotSoup), Chuck DeFeo (Townhall.com), 
Joe Green (Essembly), Andrew Noyes (National Journal's Technology Daily), Eric 
Alterman (KickApps), Michelle Malkin (blogger and syndicated columnist), 
Heather Holdridge (Care2), Tom Gerace (Gather.com), and Dan Manatt (PoliticsTV )


At the event the Institute for Politics, Democracy & the Internet will release 
its new publication, Person-to-Person-to-Person: Harnessing the Political Power 
of Online Social Networks and User Generated Content, a compendium of advice 
from 21 leading experts.

Topics at the event and in the publication include:

    *      How online social networks will affect your bottom line � from 
fundraising goals, to messaging, to votes.
    *      Whether or not you can reach more than teenagers on MySpace.
    *      Steps to recruit thought leaders on social networking sites.
    *      If you should incorporate offline outreach into your online social 
networking programs.
    *      How a small, over-worked organization can enlist supporters to share 
some of the work.
    *      Why your organization should join forces with a network of similar 
groups.
    *      How your political movement can develop its own social networking 
site.
    *      Ways to turn profile buddies into precinct leaders.
    *      How you can create an echo chamber online.


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