*** Democracies Online Newswire - http://DoWire.Org ***
To access links, see Steven Clift's blog: http://dowire.org/notes/?p=285 Post: Article - Mastering Online Search for Politics Among a collection of New Campaign Tools from the New Democrat Network (useful to non-Democrats as well) is a detailed article online search and politics. I have found that most campaigns do a poor job of promoting their websites *online*. They do OK on their literature and lawn signs. This article goes in-depth on some of the advice I shared in my articles on Promoting Candidate Election Websites. Steven Clift http://dowire.org NPI :: Mastering Online Search for Politics The 15 Steps to Getting Found Through Search Engines How Progressives can use proven paid and organic search techniques by Arve Overland, CEO & Executive Creative Director Overland Agency, Inc. written for the New Politics Institute Contents Section I. The Basics of Search Section II. The 15 Ways to Optimize Your Organic Search Chances 1. Make Sure Your Site Content Is Fresh And Relevant 2. Structure Content Around Keyword Density and Prominence 3. Treat Images As Searchable Content Through Tags And File Names 4. Work With Political Partners To Cross Link Your Websites 5. Make Sure Your Meta Tags Reflect The Real Content Of Your Site 6. Make Sure Your Website Title Includes Your Main Keywords 7. Ewebsite Icon (Favicon) Plays A Role In Search 8. Get Your Main Keywords Into Your Meta Description 9. Use Consistent URLs within Your Site 10. Your Website Should Have A Sitemap And A Link On Your Homepage 11. Block Search Spiders By Using Robots.Txt Files 12. Register Your Site At Dmoz.Org 13. Let The Search Engines Know You Exist 14. Register your Domain for Multiple Years 15. Host the Website on its Own Server Section III. How to Leverage Paid Search for Politics See: http://www.newpolitics.net/reports/media/searchoptimization/ *** Democracies Online Newswire - http://DoWire.Org *** To comment/for links: http://dowire.org/notes/?p=285 To network: http://groups.dowire.org Submit posts: http://dowire.org/submit Member profile for Steven: http://groups.dowire.org/main/contacts/stevenclift ----------------------------------------- Group home for Newswire - Steven Clift's blog posts by e-mail: http://groups.dowire.org/main/groups/newswire Replies go to members of Newswire - Steven Clift's blog posts by e-mail with all posts on this topic here: http://groups.dowire.org/topic/135789 For digest version or to leave Newswire - Steven Clift's blog posts by e-mail, email [email protected] with "digest on" or "unsubscribe" in the *subject*. Newswire - Steven Clift's blog posts by e-mail is hosted by Democracies Online - http://dowire.org.
