See:
http://www.fastcompany.com/magazine/147/doctor-love.html

Social Networking Affects Brains Like Falling in Love
By: Adam L. Penenberg
July 1, 2010

Neuroeconomist Paul Zak has discovered, for the first time, that
social networking triggers the release of the generosity-trust
chemical in our brains. And that should be a wake-up call for every
company.

...

"Company," how about community!

My sense is that at the hyper-local neighborhood level, the
combination of shared proximity, real names, and the emerging findings
about social networking in private life allows us to bring the "love"
into local public life and community building.

Here is an example from yesterday on my neighbors forums -
http://e-democracy.org/se :

From:   Patricia

Since we got water in the basement with the abundance of rain, I am in need of
a bed (just a mattress would help) . Twin - queen size. Clean (no bugs, of
course!) I know, beds can no longer be sold in 2nd hand shops and I can't
afford a new one.

If anyone is looking to get rid on one, let me know.
Thanks,
Patti

From:   Patricia

This system is great. I have a bed-a mattress and a box spring. I had them
within 5 minutes of posting.Thank you standish forum!

...

This is what can happen when you gather 550 neighbors together online
(about 13% of households) - people can and will help each other out.
These are the kinds of lessons we are rolling into our
http://neighbor.be exploration as well. The key opportunity for those
hosting local online groups is to bridge the private life social
networking into public life - and not just in middle class home owner
rich areas - but inclusively - http://e-democracy.org/inclusion - in
all communities.

Steven Clift
E-Democracy.org


Steven Clift - http://stevenclift.com
  Executive Director - http://E-Democracy.Org
  Follow me - http://twitter.com/democracy
  New Tel: +1.612.234.7072

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