Hey all, about a year ago I launched a side project/experiment called 1
Radio News.

It quickly plays the top of the hour radio news headlines from five sources
current.

I've been learning first hand about app design and marketing.

Getting an app to 1,000 users with a limited marketing budget is quite
instructive. Long-story short, if you don't show up in the top 250 for apps
with key words in the Google Play store for things people actually search
for, you better have a promo budget if $1-2 for each advertising prompted
install. Of course then, it better be compelling enough for people to use
more than once. :-)

I spent a bit on ads hoping to get my app in that top 250 for one key
search "radio news." It seemed to work along with app text play store
listing changes. Try the search and let me know where it shows up in Google
Play. Right now it may be near 50.

Notably "news radio" doesn't prompt a search result and probably something
like "bbc news" would be far more useful.

Anyway, version 2 is in beta and I had my developer build it out to also
support live news streams that I have carefully curated and tested for
reliability. It sort of makes your phone into a shortwave radio for global
news in English.

If you want to be an ANDROID beta tester this week, please drop me a note
at: [email protected]
comments (at) 1radionews.com

On last lesson, using the word "quickly" rather than "simply" listen to
hourly radio news was far more effective via Google ads.

Cheers,
Steve

P.S. I am on vacation this week, so don't expect many DoWire posts.

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