See: http://mailchi.mp/hks/flint-water-crisis-479309?e=517ac50076
>From the Shorenstein Center’s Single Subject News Engagement Project If graphics do not display, view this email in your browser <http://mailchi.mp/hks/flint-water-crisis-479309?e=517ac50076> [image: Shorenstein Center on Media, Politics and Public Policy] <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=12409d6292&e=517ac50076> Using Data Science Tools for Email Audience Analysis: A Research Guide <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=bb59e6da62&e=517ac50076> The Shorenstein Center's Single Subject News Engagement Project <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=7426046e12&e=517ac50076>is pleased to make available a free, open-source tool designed to help news outlets better understand their email lists. Email is a crucial vehicle for media companies to generate reader revenue, yet the ways we measure email have not changed for almost two decades. Flawed, static measures distract from success and lead to misguided strategies, crippling the development of new products. Using open source techniques from other fields, data scientists are able to provide a more complete picture of an organization’s readers and viewers. The Shorenstein Center Notebooks <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=b267335512&e=517ac50076> (written in Python and available on GitHub) provide data analysis to deliver more sophisticated ways of measuring email list composition and performance in order to help editors and publishers ask the right questions about reader engagement. We have also published an accompanying whitepaper <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=bff2e005f2&e=517ac50076>, which provides guidance on how to interpret and act on the reports. Read the whitepaper <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=cbd1cb0425&e=517ac50076> <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=5ba66c817d&e=517ac50076> View the Python notebooks on GitHub <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=0d21699db3&e=517ac50076> . <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=513e77f447&e=517ac50076> Share <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=b7948e5662&e=517ac50076> <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=d647225257&e=517ac50076> Tweet <https://shorensteincenter.us1.list-manage.com/track/click?u=30699762a3826bbf132818652&id=cbc0db717c&e=517ac50076> <http://us1.forward-to-friend.com/forward?u=30699762a3826bbf132818652&id=9d2647ab13&e=517ac50076> Forward to Friend <http://us1.forward-to-friend.com/forward?u=30699762a3826bbf132818652&id=9d2647ab13&e=517ac50076> *Copyright © 2017 Shorenstein Center on Media, Politics and Public Policy, All rights reserved.* unsubscribe from this list <https://shorensteincenter.us1.list-manage.com/unsubscribe?u=30699762a3826bbf132818652&id=c6fc62b17a&e=517ac50076&c=9d2647ab13> update subscription preferences <https://shorensteincenter.us1.list-manage.com/profile?u=30699762a3826bbf132818652&id=c6fc62b17a&e=517ac50076> ―― View topic http://groups.dowire.org/r/topic/2U4kRvb3NGVyQ0FvpXnVcN Leave group mailto:newswire@groups.dowire.org?subject=Unsubscribe
