Designers can argue that to be effective, creativity must be given infinite space rather than surrounded by certain fixed metrics or parameters. Whenever my fellow designer friends bring up their pushy clients with their overriding demands and demands in creative work, I bring up Dr. Seuss.Dr. Seuss or Theodor Seuss Geisel was an American writer, poet, and cartoonist widely known for Green Eggs & Ham and other great illustrated children's books. It was also said that Green Eggs & Ham was written to win a bet with its publisher. The challenge: to produce an entire book in no more than 50 different words. The book became the fourth best-selling English-language children's hardcover book of all time.Of course, a little story from a creative giant like Dr. Seuss is never enough for a pitch, so we'll need a few more points to expand on the importance of creative boundaries. Recommended Reading: Freelancers: Handle These 9 Client Types Like a Pro How Constraints MatterFor most people, the word “creativity” conjures up images like a large open plan, a white room with no furniture, or a man in an unruly outfit staring off into space. Well, thanks to television media, this kind of stereotype has become quite synonymous with creativity and creative individuals. Constraints are important IN reality, creativity is the uniqueness you bring to any activity you do. It is an attitude illustrating your way of seeing things . When you are creative, you see potential instead of problems and opportunities instead of obstacles.
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