The staging of the product therefore does not focus

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Various techniques and tools thus make it possible to work with light, such as 
reflectors, projectors, etc. Read also: How to whet your appetite with food 
photography? +30,000 graphic designers available on Receive free quotes Fast, 
free and without obligation The focal length adapted to product packshots 
Another point of attention, we generally prefer long focal lengths (between 90 
and 150 mm) to take pictures of products intended for distance selling. In this 
way, we avoid that they appear deformed.

In addition, a long focal length 
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exclude the accessories positioned around the product for the needs of the 
photo (such as the lighting system). However, this standard “rule” does not 
apply to all objects, and it should be adapted according to the product. 
Indeed, depending on its size, a long focal length will produce an image of the 
object that is too small. In this case, you will be forced to reduce the 
focusing distance, which can be done with a lens equipped with a macro/proxi 
position, or failing that, with the use of extension rings. interposed between 
the body and the lens. Thanks to

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These accessories, the focusing distance is considerably reduced, and the 
object then appears larger in the frame of the image. Staging the photographed 
product Your photo must be able to faithfully transcribe the identity of the 
product, and therefore, by extension, that of the brand itself. Whatever the 
universe of the brand in question, but also the sales medium used (print or web 
catalog), photos of products with scenarios are a real asset for the sale. For 
example, for a brand dedicated to natural products , we will opt for a staging 
in the middle of nature. only on the object itself, but on the entire 
communication strategy of its brand.