This is the book of the famous and one of the two fathers of contemporary digital marketing, Philip Kotler. We suggest this work to understand that reading the precursors of this area will clarify how marketing works from its inception. Marketing This book was prepared by Laura Fischer and Jorge Espejo, two professors in this area.
It is a didactic and attractive written book to understand the concepts and their application in Mexico and the Latin American environment. With themes, learning objectives, and activities in each chapter, there are 17 chapters in total. It is in its [Estonia Phone Number List](https://www.latestdatabase.com/estonia-phone-number-list/) fourth edition, it does not tell about marketing in micro, small and medium-sized companies; explains in detail about specific markets. [](https://www.latestdatabase.com/estonia-phone-number-list/) If you buy the printed version of the book you can enjoy the extra content that comes on an interactive CD (with questions, evaluations, exercises, readings, and videos). But there is also its version in pdf format if you prefer. Marketing for entrepreneurs This is a light reading book, it shows us applicable notions and knowledge of marketing.
