> On Feb 29, 2024, at 23:02, rjmcmahon via Nnagain > <[email protected]> wrote: > TV affiliates could have inserted their own ads but nationals (ABC, CBS and > NBC) had the copyright to the content. It wasn't technology that stopped the > affiliates but what came to be known as broadcast rights. And lots of case > law.
Back in the 2000-2005 timeframe, prior to HTTPS becoming ubiquitous, there was
a lot of work on local ad-replacement on the web, particularly in countries
that were receiving advertising primarily in languages their users didn’t
speak. That was also prior to most of the per-user tracking and cache-busting,
of course.
-Bill
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