----- Forwarded message from Dave Farber <[email protected]> ----- Date: Wed, 09 Jun 2010 12:39:19 -0400 From: Dave Farber <[email protected]> Subject: [IP] Apple officially bans third-party iPhone data collection Reply-To: [email protected] To: ip <[email protected]>
Begin forwarded message: > From: Gene Gaines <[email protected]> > Date: June 9, 2010 11:49:46 AM EDT > To: David Farber <[email protected]> > Subject: Apple officially bans third-party iPhone data collection > > Dave, > > If you think appropriate. Computing architecture is moving forward again, > after a few years' rest. > > Personal devices <-> open Internet <-> Cloud computing > > With this movement, where will the proprietary walled gardens go? > > Gene > > From Fierce Mobile newsletter today > full doc at: > http://links.mkt1985.com/servlet/MailView?ms=MzAyNTMyNQS2&r=MTg5NDA4MjAzMzQS1&j=OTA5OTA1NjIS1&mt=1&rt=0 > > > 1. Apple officially bans third-party iPhone data collection > By Jason Ankeny > Apple has updated the terms of its iPhone Developer Program License Agreement > to effectively block third-party analytics firms from collecting iPhone > application user or device data. Section 3.3.9 of Apple's developer > agreement, revised in conjunction with the release of the new iOS 4 operating > system update, now reads "You and Your Applications may not collect, use, or > disclose to any third party, user or device data without prior user consent, > and then only under the following conditions: > > "The collection, use or disclosure is necessary in order to provide a service > or function that is directly relevant to the use of the Application. For > example, without Apple's prior written consent, You may not use third party > analytics software in Your Application to collect and send device data to a > third party for aggregation, processing, or analysis. > "The collection, use or disclosure is for the purpose of serving advertising > to Your Application; is provided to an independent advertising service > provider whose primary business is serving mobile ads (for example, an > advertising service provider owned by or affiliated with a developer or > distributor of mobile devices, mobile operating systems or development > environments other than Apple would not qualify as independent); and the > disclosure is limited to UDID, user location data, and other data > specifically designated by Apple as available for advertising purposes." > The revised developer agreement could pose enormous challenges for mobile > advertising networks like AdMob, recently acquired by Apple rival Google for > $750 million. The updated language appears to suggest companies like AdMob > will be unable to continue sharing advertising analytics data with marketers, > significantly undermining the value of its ad services. Independent mobile ad > firms like Millennial Media and Greystripe would appear to be unaffected by > the license revision, although the agreement suggests they must secure > Apple's consent to continue collecting app data. > > Apple plans to introduce its own iAd mobile advertising network on July 1. > According to Apple CEO Steve Jobs, iAd sales are already at $60 > million--developers will earn 60 percent of all iAd revenues, translating to > pre-launch earnings of $36 million. Brands including Nissan, Citi, Unilever, > AT&T, Sears, Target, JC Penney and Best Buy have so far signed on. > > For more on Apple's developer license changes: > - read this Wall Street Journal article > > Related articles: > iAd sales top $60 million in advance of iPhone 4's debut > Apple's iAd could generate $825 million for developers this year > Apple to demand $1 million for iPhone mobile ads > Apple tempers revenue expectations for iAd's first year > Apple enters mobile ad space with iAd launch > Ads in apps signal Apple's next revolution > > ------------------------------------------- Archives: https://www.listbox.com/member/archive/247/=now RSS Feed: https://www.listbox.com/member/archive/rss/247/ Powered by Listbox: http://www.listbox.com ----- End forwarded message -----
