Google to introduce "skippable" YouTube pre-roll ads http://bit.ly/czcwbv (WSJ)
My own "user experience" parallels that discussed by Google at: http://bit.ly/aNs2KA . My tolerance for pre-roll ads varies inversely with the length of the ad, with the likelihood of my aborting a play sequence much higher for pre-rolls exceeding 15 seconds or thereabouts. So skippable pre-rolls would seem to have a great deal of merit in the free video ecosystem. The implementation details will be very important, of course. --Lauren-- NNSquad Moderator
