----- Forwarded message from "Edge, Ronald D" <[email protected]> -----
Date: Fri, 2 Jul 2010 16:11:39 +0000 From: "Edge, Ronald D" <[email protected]> Subject: RE: Fw: Hulu goes to $10 monthly fee, and you still get the ads! Sure. That would be great. > One of my staff commented well I think. > > Ron. > > > Ron Edge > Sent from my Blackberry > > ________________________________ > From: Harris, Donald Rowan > To: BL-ATHL-CompServEmailDistro > Sent: Thu Jul 01 10:07:15 2010 > Subject: RE: Hulu goes to $10 monthly fee, and you still get the ads! > > It's the frog in the soup pot again. > Do you remember the first time you saw a commercial in a movie theater? I > yelled at the screen and tried to incite a riot but the sheep kept grazing > all placid-like and stared at me with vacant eyes. I came very close to > walking out. That was one short commercial. Now, who thinks twice about 15 > minutes of commercials for a movie they are paying $10.00 (or more) to see? > > Then, years ago the marketers with their commercials started dropping > little 7-15 second commercials into videos. To many of us used to the > internet they were shocking (revolting) and a few purists screamed. But they > just kept on with the ads very, very slowly, patiently, cautious not to > disturb the masses. After about two years, the shock wore off, people got > used to them and they increased the commercials to 30 seconds and introduced > them to more video content. Patiently they waited until people got used to > them again. Now some of them are up to 45 seconds or more. > They knew they couldn't just barge in and corporatize the internet. The > people using the internet wouldn't stand for it because it was totally out of > character with the experience. But, they knew that if they did it very, very > slowly, they could eventually make the internet experience just like > TV-----almost non-stop blaring commercials. > > Isn't it warm and snuggly in this soup pot? > > Just relax, your corporate masters have everything under control. > >
