"Domain Bias in Web Search"

http://j.mp/rzVgiZ  (Stanford [PDF])

   "This paper uncovers a new phenomenon in web search that we call
    domain bias - a user's propensity to believe that a page is more
    relevant just because it comes from a particular domain. We
    provide evidence of the existence of domain bias in click activity
    as well as in human judgments via a comprehensive collection of
    experiments. We begin by studying the dierence between domains
    that a search engine surfaces and that users click. Surprisingly,
    we nd that despite changes in the overall distribution of surfaced
    domains, there has not been a comparable shift in the distribution
    of clicked domains. Users seem to have learned the landscape of
    the internet and their click behavior has thus become more
    predictable over time."

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Lauren Weinstein (lau...@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org 
 - Network Neutrality Squad: http://www.nnsquad.org 
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
 - PRIVACY Forum: http://www.vortex.com 
Member: ACM Committee on Computers and Public Policy
Blog: http://lauren.vortex.com 
Google+: http://vortex.com/g+lauren 
Twitter: https://twitter.com/laurenweinstein 
Tel: +1 (818) 225-2800 / Skype: vortex.com

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