YouTube's Ad Problems Finally Blow Up in Google's Face
https://www.wired.com/2017/03/youtubes-ad-problems-finally-blow-googles-face/
Israel-based entrepreneur Matan Uziel saw a notification he'd
never seen before pop up on YouTube's backend--the part of the
site where creators upload their videos. "I saw a yellow
dollar sign. At first I didn't understand what it was," Uziel
says. "Then I moved my cursor over it. I saw it meant my video
was not advertiser-friendly." By then, Uziel had made and
posted close to a dozen videos to a YouTube channel called
Real Women Real Stories--women speaking frankly into a camera
about their experiences of sexual abuse. The view counts on
some of the videos had climbed into the thousands, qualifying
them for pre-roll ads placed through YouTube's advertising
program. They were bringing Uziel and his team a modest amount
of money. But Google was now pulling the plug. The company
would not let ads run on his latest video--and eventually all
the others. The problem, he was told: the "sensitive nature"
of the videos.
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So while outright racist and antisemitic videos -- ranking to the top of
YouTube search results and clearly in violation of Google's TOS are
considered OK by YT -- important, socially-positive videos are tagged by
the system as being "not advertiser friendly."
REFERENCE: What Google Needs to Do About YouTube Hate Speech -
https://lauren.vortex.com/2017/03/23/what-google-needs-to-do-about-youtube-hate-speech
--Lauren--
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- - -
Lauren Weinstein ([email protected]): https://www.vortex.com/lauren
Lauren's Blog: https://lauren.vortex.com
Founder: Network Neutrality Squad: https://www.nnsquad.org
PRIVACY Forum: https://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: https://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Google+: https://google.com/+LaurenWeinstein
Twitter: https://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800
- - -
The correct term is "Internet" NOT "internet" -- please don't
fall into the trap of using the latter. It's just plain wrong!
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