Unilever Threatens to Pull Ads from Facebook and Google if They Don't Help 
Clean Up the Internet


        That's according to a speech Keith Weed, the global consumer
        goods giant's chief marketing officer, is set to give at the
        annual Interactive Advertising Bureau conference in Palm
        Desert, Calif., on Monday. According to the Financial Times,
        he plans to say that "Unilever will not invest in platforms or
        environments that do not protect our children or which create
        division in society, and promote anger or hate." He compared
        cleaning up digital advertising and supply chains to the
        company's efforts to find sustainable materials for its
        products ... Unilever (UL, +1.36%) is the second-largest
        marketing spender in the world. Weed's planned remarks
        emphasize the need for consumers to trust Unilever brands,
        saying that goal is at odds with the current atmosphere of
        mistrust on the Internet.

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Lauren Weinstein (lau...@vortex.com): https://www.vortex.com/lauren 
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