It's a bullshit SEO people say to make more money.

Almost all resources on the internet are available on more than one page. 
For example, following urls usually equivalent:
http://www.example.org/user/name/
http://example.org/user/NAME
https://example.org/user/name?qaaz

But it is perfectly fine for server to serve different content depending on 
whether trailing slash is present or not for example. And search engine 
cannot determine whether it's the same resource or not based on url.

That's why search engines are capable of detecting similar pages regardless 
of the url and treat them as equivalent without any "canonical url" garbage 
attached. Canonical urls are useful in some cases, but it has nothing to do 
with duplicate content.

But there is always someone who calls himself seo consultant who will 
suggest to add a few useless metadata to your page for money. That's what 
they do really. I don't mind (that's still a bit better than other kinds of 
fraud), but those lies they're spreading are starting to annoy me.


On Tuesday, November 5, 2013 10:46:34 PM UTC+4, ryandesign wrote:
>
>
> On Nov 5, 2013, at 10:02, Alex Kocharin wrote: 
>
> > Almost all resources can be retrieved using different urls, hardly an 
> issue. 
>
> Search engines may see this as spamming and decrease your ranking. 
>
> http://en.wikipedia.org/wiki/Duplicate_content 
>
> Either use only a single URL for each resource, or use canonical link 
> elements in the duplicate pages. 
>
>

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