www.petaDishoom.com, a fun foundation to help people in their teens and
twenties "dishoom" animal abuse by letting them know what their
favourite stars are doing to help animals; offering them amazing prizes for
showing compassion to animals and providing resources to youth who wish to go vegan, stop wearing leather and stop buying cosmetics tested on animals.
The new programme operates via a Web site, www.petaDishoom.com, which
includes contests in which visitors can sign up for a chance to win a
poster autographed by vegetarian Pamela Anderson, a CD by the band Swami for
the person who forwards a video featuring DJ Swami advocating vegetarianism
to the most friends and a sexy poster of John Abraham, who wants birds to
live free of imprisonment in cages. Through the Web site, youth will
routinely be offered prizes such as celebrity-autographed items, iPods, mobile
phones, T-shirts, wallets, caps, wristbands and more. The Web site will also
regularly feature new actions which people who sign up for petaDishoom's "Street Team" can take to help animals and get cool rewards.
The www.petaDishoom.com "Campus" section includes tips on what people
can do on their campuses to help animals as well as information on bands such
as Jal, Pentagram, Indian Ocean, Parikrama and others which have supported PETA
at college festivals throughout the country. The Web site even has its own
version of Page 3 called "Page 3 ½", which includes a feature on rescues and other
victories for animals over the past 25 years as celebrated by people
such as No Doubt's Tony Kanal, Moby, Dennis Rodman and Anoushka Shankar as well as a gossip section which includes news about Shahid and Kareena Kapoor, Alicia Silverstone and P!nk.
The Web site's "Your Life" section provides shopping tips on being
stylish without costing a cow a leg, a list of cosmetics and perfumes which are
not tested on animals and a "Foodie" section which lists items on menus at coffee
shops and other youth hang-outs which are vegan, plus recipes. The Web site
also includes a blog which will be updated frequently by PETA campaigners
reporting on demonstrations and other news in the animal rights
movement. Youth will also be able to communicate with other young people who share their interest in animal rights through the Web site's message boards.
Please visit www.petaDishoom.com.
Jayasimha N.G
Coordinator-Campaigns & Legal Affairs | People for the Ethical
Treatment of
Animals (PETA) India
PO Box 28260, Juhu, Mumbai 400 049
(22) 26281880 | (22) 26281883 (fax) | PETAIndia.org
Take sides. Neutrality helps the oppressor, never the victim. Silence
encourages the tormentor, never the tormented.--Elie Wiesel
Every day, each of us is faced with choices: We can choose to hurt or
help,
to be cruel or kind. In the acclaimed new book "Making Kind Choices,"
PETA
President Ingrid Newkirk explains how simple choices that we make every
day
can have a lifesaving impact on animals. For information on how to
order
this book, please visit: <http://www.petabookstore.com/>
www.PETABookstore.com.
"Our ideal is not the spirituality that withdraws from life but the conquest of life by the power of the spirit." - Aurobindo.
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