Mark Spahn writes:
You never know where you'll pick up an obscure fact. Lucky Strike cigarettes come in a white pack. But the pack used to be green. Why the change? Answer at http://uk.youtube.com/watch?v=7B_rVo3P31I <http://uk.youtube.com/watch?v=7B_rVo3P31I&feature=channel> &feature=channel Not exactly, if Wikipedia is to be believed: http://en.wikipedia.org/wiki/Lucky_Strike The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper <http://en.wikipedia.org/wiki/Copper> used in the green color was needed for World War II <http://en.wikipedia.org/wiki/World_War_II> . American Tobacco actually used chromium <http://en.wikipedia.org/wiki/Chromium> to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women smokers who had become an important consumer of tobacco products. The war effort became a convenient way to make the product more marketable while appearing as patriotic at the same time. The kind Wiki author actually provides a footnote reference to back up these claims, so anyone interested can get to the bottom of this trivia of utmost importance. (Is that an oxymoron?) Regards, Alan Siegrist @ My father was actually a Camel man. Orinda, CA, USA --~--~---------~--~----~------------~-------~--~----~ Persons posting messages to not_honyaku assume all responsibility for their messages. The list owner does not review messages, and accepts no responsibility for the content of messages posted. -~----------~----~----~----~------~----~------~--~---
