Prince Links With Verizon For New Single
http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=10035
92384May 31, 2007, 2:40 PM ET
Antony Bruno, Denver
Verizon Wireless has nabbed the exclusive for "Guitar," the first single
from Prince's upcoming album "Planet Earth," scheduled to be released
sometime in July. The single will be available for free to any Verizon
subscriber who participates in an online demo of its new Song ID music
identification service.
After releasing his 2006 album, "3121," through Universal, Prince is
presently without a label to market or distribute "Planet Earth." Instead,
he is relying on Verizon to generate awareness.
"There is no music label involved here," says Verizon senior VP of marketing
and digital media John Harrobin. "That enabled us to work very closely
together."
The only way fans can get the single is to try the Song ID demo, which will
be available on Verizon's website, as well as online video outlets like
YouTube, Revver and MySpace.
The demo consists of a clip of the music video for the single and a prompt
for subscribers to hold their phone to the computer speaker to ID the song.
Once identified, users can then download the song in a single click. Verizon
will promote the campaign in a TV ad that begins airing tonight (May 31)
featuring both the artist and the music video.
As previously reported, Prince will be busy on stage this summer, and is
also about to launch his own fragrance, also called 3121.
<Moderator: From Prince.org -Derek>
-------------------------------------------------------------------------
NewPowerNewYork Mailing List
website: Www.NPNY.Org
-------------------------------------------------------------------------
Unsubscribe? Email: [EMAIL PROTECTED], in body place npny
-------------------------------------------------------------------------
Questions/Help?: [EMAIL PROTECTED]
