Hello,

my opinion is that ConTeXt including capitalization of some preselected letters 
is OK.

Imagine - how new mode of work brings ConTeXt (and other TeX family) to someone 
who knows only or has been working with Word before!

If it's to much to someone to remember correct "ConTeXt" writing (or to use \context 
macro - I never used it before, so I'm not sure whether such a macro exists; if it doesn't, it 
might be useful to define it; like \LaTeX in LaTeX), than it's probable one will not want to 
"see-through" the whole typesetting system (and more, ConTeXt may be a bit simpler for 
usage than LaTeX) and to learn how to typeset in this system (as he may be used to click an icon by 
mouse to get the required operation).

Also - if someone sees "ConTeXt" written, he may ask why some letters are capitalized. Especially seeing "TeX" should 
be preserved as it demonstrates relation to "TeX"; first letter uppercase ("C") is common in (majority) of program 
names; and thus I'd keep the whole "ConTeXt" as I feel it as a "mark".

Please take all above as my personal opinion; I don't like to touch anyone's 
point of view.

Lukas

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